"Consumers have lost respect for Sony because Sony has lost respect for its audience. If their public announcements are any clue, Sony envisions us as a technology-hungry audience willing to plop down all our savings for the newest, best thing. Sometimes, this does work. But the factor of price is a big thing to all consumers, whether the system is amazing or not. By taking themselves too seriously and making one vain choice after another, they have lost much of the fanbase they gained with the PS2, myself included."