This past holiday season ('06) saw Burger King enter the gaming world in force with bargain titles for the XBOX and 360 that could be purchased for $3.99 with value meal purchases. The promotion did so well (2 mil+ games sold) that BK is at it again. Sadly, not with Xbox consoles this time though.
This time around, the burger slinger turned game publisher has it's eyes set on the mobile gaming market. With the help of mobile game developer, Mobliss, BK hopes to have the same success it experienced with the Xbox & 360 titles.