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CNBC.com: New partnership between Bungie and Microsoft, not a breakup

CNBC's Silicon Valley Bureau Chief Jim Goldman: "From the two people I'm talking to inside Bungie, I'm expecting a new kind of partnership between the two and not a wholesale break-up."

CNBC's web article, "Halo 3: Does Success Push Bungie Out Of The Game?", contains a video segment of Jim Goldman's discussion on the TV news.

[Jim Goldman has won several national business journalism awards, and was named by Adweek magazine, the San Jose Mercury News, and the San Jose Business Journal as one of the nation's most influential broadcast business/technology journalists. His reports could be seen on ABC News, CNN, Good Morning America, World News Weekend, World News Now, and World News This Morning.]

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Chris_GTR13394d ago (Edited 3394d ago )

"From the two people I'm talking to inside Bungie, I'm expecting a new kind of partnership between the two and not a wholesale break-up. "

ktchong3394d ago (Edited 3394d ago )

The new "partnership" means new satellite studios, new franchises, new IPs, or that sort of deal.

Microsoft "breaks up" Bungie into two or more studios or divisions.

One studio/division will handle just the Halo franchise.

The other "new" Bungie studios/divisions will create new IPs, new games, new franchises. They will be called "Bungie West", "Bungie East", "Bungie North", "Bungie South", or whatever.

It's that kind of arrangement. Well... I suppose you can say it's a "breakup"; i.e., Microsoft is breaking up Bungie into multiple studios.

Maybe that kid heard his "Bungie friend" said: "Microsoft is breaking up Bungie," and then he went, "OMG! Microsoft and Bungie are breaking up!!! I'm so happy for Mac, and I'm so gonna blog this!"

Chris_GTR13394d ago

maybe there splitting the team up as you said but half are staying with bungie and the rest are going to wingnut studio. wich is the one thats working on the new halo game of that movie guy.

Kokoro3394d ago

is expected to sell well, the thing is: will it sell hardware? this was in the video interview.

power of Green 3394d ago

WHO'S TO SAY WHICH FACTOR PULLED THE MOST WEIGHT!(Price, halo 3 or other AAA's or all of the above!).

Phantom_Lee3394d ago

new kind of partnership??
what the hell happen to the old partnership..

ktchong3394d ago (Edited 3394d ago )

e.g., new satellite studios, new franchises, new IPs, that sort of deal.

Microsoft split Bungie into two or multiple studios or divisions to handle old and new IPs.

Maybe the original Bungie will handle Halo.

Then some "new" Bungie studios (e.g., "Bungie West", "Bungie East", "Bungie North", "Bungie South") will create new IPs.

It's that kind of arrangement. Well... I suppose you can say it's a "breakup"... Microsoft is breaking up Bungie into multiple studios.

Kuest3394d ago

what Mr. Round Peg said.

(I was just about to say "Halo 3, that's what happened"- but Peg's comment was so much better)

ShiftyLookingCow3394d ago

@TRP, I didnt see that in the article, I guess you are speculating. Not a bad idea though.

Kuest3394d ago

come to think of it- where DID you come up with that TRP? I was so mystified and amazed by your professionalism that I simply didn't get a good look at the content.

+ Show (1) more replyLast reply 3394d ago
ktchong3394d ago (Edited 3394d ago )

Fanboys who despise Microsooft and Xbox 360 must be very disappointed right now.

unlimited3394d ago

I'm disappointed that Microsoft going to still push Bungie to only make Halo games, now we going to see nothing but that game.. I still rather hear the official announcement from them.

wageslave3393d ago

And they couldnt be more wrong about drawing that conclusion.

This is great for everyone involved in Games for Windows or Xbox. Bungie is going to be more nimble and able to create. Microsoft Game Publishing still gets all the games. Windows and Xbox gets new IP, more Halo, and whatever Bungie comes up with.

Win for Microsoft, Win for Bungie and Win for Microsoft's Gaming Customers.

MADGameR3393d ago

I'm glad they did'nt break up. Because you guys Halo is the reason for X Box 360 eh? Besides, SONY's PS3 will catch up to 360 because Halo 3 is not making 360 sell millions. I expected Halo 3 to make 360s sell 2M in just a month. But I guess I over said. Even if Halo 3 boost it to 2M, 360 is still in trouble. You will see one of the reasons why....in 7 days.

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