This Week’s Classy PR: BioWare and EA

Sinan Kubba writes, "When I saw Reddit user GatoFiasco’s image detailing how a BioWare employee had posted a 10/10 user review of Dragon Age II on MetaCritic, the first thing I did was retweet it. As a child of the digital age, such social networking instincts are ingrained. My retweet read “Stay classy, BioWare”. My retweet then got retweeted several times, passing on to people not on my follow list. Eventually it ended up on someone else’s Twitter feed, a someone else who decided that my message deemed me a “cocky, arrogant idiot”. In his view – as an charming, totally unpresumptuous artist: “If I make an especially nice drawing am I not allowed to be pleased?”

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