All forms of media have a process or tradition for bringing a newly released product to fans and customers around the world. Movies have opening nights and midnight releases, the music industry has album drops, and the video game industry has street dates. A street date for a new video game is a predetermined time for the game to be sold to the general public. It is a date that is made for all people to have an opportunity to buy a new release at the same time, no earlier nor later. This is meant to not only get accurate sales numbers, but also to hype up the new game’s release, and get fans excited before they purchase the game. This is something that has been practiced in the gaming industry for many years, but what is it that has changed now?