Sony Relaunches Marketing Campaign: Only On PlayStation

Sony has announced plans to update their marketing campaign to reflect what 2011 has to offer.

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malamdra2623d ago (Edited 2623d ago )

since thanks to Microsoft "exclusive" no longer means what it used to, I guess this will have to do

MaxXAttaxX2623d ago

If Sony doesn't start a marketing campaign with "Only On PlayStation" everyone else is going to think "exclusive" means "Only For a Few Months" thanks to 360.

LOGICWINS2623d ago

Well...ummm, you ever seen those commercials with the "It only does everything" tagline at the end? Thats Sony marketing.

zootang2623d ago


Sorry, did I just come to News 4 marketing?

trounbyfire2623d ago (Edited 2623d ago )

I hope you aren't trolling but i have seen more PS3 ads as of late. in the beginning i saw more KB ads on PS blog.

Sony is doing a better job but also the company is doing better and PS3 is a profits off each sold so i think sony is in a position to pounce on the competition

the first time i saw the KZ2 ad on tv was the night i brought it and took a break to rest my eyes. but with KZ3 it was few days before KZ3 release.

they are working on it

Blad3star2623d ago

They need to get rid of Marcus and replace him with Justin Bieber


I kid I kid.

Max Power2623d ago

I actually just saw a Marcus PSP ad, I think it was a new one. You didn't see Marcus but at the end they had his voice, and his voice has changed.

MaxXAttaxX2622d ago (Edited 2622d ago )

But Microsoft already got Justing Bieber for the Kinect.

DigitalRaptor2623d ago

Sony is marketing the PS3 as it should have been from the beginning.

Sometimes I think the advertising budget for the Xbox 360 brand is more than they spend on actual development. xD

antz11042622d ago

I've got a 360 but Kevin Bulter's KZ3 Move ad FTW.

"I call this Daddy's Littlle Helper."


+ Show (5) more repliesLast reply 2622d ago
trounbyfire2623d ago

Well i am glad and sorry but KB didn't help PS3 more than the last price cut. KB soften the media and people that always hated the PS3 love KB.

love moving forward

Nitrowolf22623d ago (Edited 2623d ago )

um, it was reported that PS3 sales went up 33% (i think thats it) since KB commercial started.

if its not that then here
yes they talk about how price cut had to do with it but there research show that people are more educated since the campaign began.

"Purchase intent went from 19 percent prior to the price drop, to 36 percent after this campaign started. And we've also tracked our competitors and they've fallen during the same time."

trounbyfire2623d ago

KB ads started before the last PS3 price cut then PS3 sales went up. i stand by what i said and have always said.

MaxXAttaxX2622d ago (Edited 2622d ago )

You can't expect an abrupt rise in sales the moment the first ad airs.
KB ads aired not long before the price cut.

Ads + price cut = more sales.
Whether KB helped a lot or only a little, could be debatable. But the PS3's name is now out there more often and it works.

Master of Unlocking2623d ago

I just hope they keep the KB ads and only change the slogan!

Lamarthedancer2623d ago (Edited 2623d ago )

The adverts they show in the UK are pretty crap, shame we don't have Kevin Butler adverts.

They said it was to do with the rest of Europe because they would have to dub it in differen't languages but the thing is the UK is a country where English is most peoples primary language I don't see why they can't use the Kevin Butler adverts but put GAME/Gamestation etc at the end instead of american game shops.

guigsy2623d ago

Not the most original slogan, but anything is better than "It only does everything". Seriously a 5 year old kid could do better than that.

SeanScythe2623d ago

Then I guess they should hire you since you said you could do better. You being 5 years old an all, I bet you could make a lot of money before you turn 6.

guigsy2623d ago

Says the guy with an avatar pissing on the word Obama. Very mature.

SeanScythe2623d ago (Edited 2623d ago )

Lol, really that's all you got? I see from the agrees and disagrees that I seem to have more people enjoying what I had to say then the 5 year old. Maybe you are wrong that a 5 year old could come up with something better. Because no one likes what you have to say.

**Hind? Oh you mean "Hide", what facts am I "Hiding" behind?**

guigsy2623d ago (Edited 2623d ago )

It doesn't even take a 5 year old to know that any comments on this website that slate Sony or PlayStation in the slightest are met with hoards of disagrees. I couldn't care less if I get disagrees since half the people on this website are morons anyway. Nice attempt at trying to hind behind that fact.

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