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Exclusive: Sony drops price of PS3 in UK, Plus introduces 40GB model in time for Christmas

Sony will announce tomorrow that has bowed to consumer pressure by not only reducing the price of its 60GB console, but also creating a 40GB version priced at £299 to go up against the Xbox 360 Elite.

Confirmed by multiple sources in the games industry in the UK, Pocket-lint has learned that Sony Europe will officially drop the price in the UK of the games console by £56 to £369 in an attempt to boost sales ahead of the Christmas rush.

"We are currently under strict NDA, however that NDA runs out in the next 48 hours," a retail source told Pocket-lint.

"Sony is clearly hoping to make a comeback against the Nintendo Wii, which is currently outselling the PS3 four to one," an industry insider told Pocket-lint.

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pocket-lint.co.uk
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krackchap3394d ago (Edited 3394d ago )

the rise of the pheonix,the second coming of christ...oops a 399$ ps3

best thing is the ps3 is not losing wifi,very important because thats the only way a psp can be connected to the ps3 and somehow i feel that the ps3-psp connectivity will play a major role,ever since the psp sales boost.
play b3yond.

QuackPot3394d ago (Edited 3394d ago )

Wow. I'm totally surprised. Didn't expect the WORLDWIDE price drop till just before xmas nor the new SKU.

But CHECK THIS OUT!!

http://www.dse.co.nz/cgi-bi...

That's in New Zealand dollars and that is a major electronics retailer in New Zealand where I'm from.

$799 NZ for 40G Ps3 - WTF. The current 60G is NZ $1199 - again, WTF.

Release 12 Oct.

Sony's no longer pi55ing around. They're in it FTW.

>>> THIS WAR IS OVER <<<<

BTW. Check out the NZ Xbox Elite price. And it has no HD player. Hmmmmmmmm?

nasim3394d ago (Edited 3394d ago )

It is just MS who had high hopes and Nintendo who leads the console war now and hopes to sustain.

We all knew that it would only be a matter of time before SONY deals a knockout punch against the low powered and inferior competition

an HD DVD addon costs 150 pounds in UK +plus elite has no wifi +no free online +no HDMI 1.3 support

British are not fools to buy a low powered and stripped down console for 299 pounds when they can get a ps3.

ps3 even at a high pricepoint is outselling x360 all over EU and JAPAN by big margins

tonsoffun3394d ago

NASIM - seriously, the PS3/360 will not be able to touch the Wii this year at all in sales. The wii is apealing to an entirely new type of gamer - nothing like most of the posters here.

I am keen to see how well sony does now, but lets be fair, just how many PS3's does sony have to sell to catch up with the 360, let alone the Wii?

MADGameR3394d ago

This is NOT EVEN the big news thats going to be announced October 12th! Told you!

secret3394d ago (Edited 3394d ago )

The articles headline is an interesting interpretation of the price drop. Here's another interpretation.

Sony is matching the xbox360's price to rumble face-to-face with with the dirt talking xbox360 in its own turf. Normally, if Microsoft truly (truly,truly) felt that its console can compete with the PS3 graphics for graphics, feature for feature, quality for quality, then it wouldn't be afraid to RAISE its price to match the PS3 and slug it out mano-e-mano. But Microsoft is avoiding the confrontation like a little chicken with that "BELIEVE" crap self-steam and hot air.

Now, Sony will bring the fight to the xbox360 unless Microsoft tries to flee again. Get ready xbox360. Hype and smoke & mirrors and self-steam and all other artificial-medical-life-suppor t machinery will keep you alive only for so long Microsoft. Sony is coming for you. You're hampering this generation's graphics potential, and Sony will get you out of the way. You're practice of releasing a hardware to your loyal fans that you KNOW is defective because you don't care about them is on the line. You're inflated hype and corruption for this industry are awful.

MULTIPORTS:
The graphics of most multiports are similar, so that means that for an incremental $50, you get a free xbox360 without the $100 - $500 console lifetime internet fees and that you won't have to join the red-ring-of-death-group. Coupled with the free xbox360, you get a PS3, PS2, PS1, and PSN console. And you'll be able to watch bluray movies and dvd movies, all in one quiet machine that's so high quality that it's almost indestructable. Not bad for only $50 more than an xbox360. It seems as if, because my PS3 with these multiports and pc computer versions of xbox360 games like bioshock and halo or gears, I'm getting a lot of stuff. Why not pay a one-time $50 here instead of $50 for yearly internet fees on that hunk of junk console getting in this generation's way of higher definition graphics?

For a one-time $50 fee, you get a free xbox360 without internet charges when you buy a PS3. However, when you choose to pay $50 every year on the xbox360, what else do you get other than internet access which should be free? With the PS3, you participate in folding to advance human society. You get a free xbox360 with no RROD or internet fees. You get PS3, PS2, PS1, PSN, BLURAY, DVD, SACD, CD, MP3, LINUX, Motion sensors, and on and on and on and on. With the xbox360, you participate in restricting this generations graphical potential. Here's the reason why:

The xbox360 got to the market first and has a larger market share. Developers want to eat these gullible,easy-to-fool harlem, ghetto customers like Snuka alive. Therefore, when they multiport these games, they'd focus on the xbox360, despite the xbox360's limitations and force the PS3 to look the same. Everybody, let's thank Microsoft and Snuka for holding back this generation's graphics --> AGAIN. They got to the freeway first and because their hunk of junk car maxes out at 60mph before it starts to overheat and blowup, they're slowing everyone down again. They're blocking traffic. Get them off the fast lane. They're blocking traffic and slowing everyone down this generation. Tell them to go to the middle lane or join the Wii in the slow slane. PS3's Insomniac games, Killzone 2, Grand Turismo 5, and so on have work to do.

Admit it, the reason why I have to play a short 5 hour game on GRAW2 with mediocre to slightly above average graphics is because UBISOFT wanted to develop the game to the maximum speed and limitations of the xbox360 in mind, eventhough they were both developed from the ground up rather than being ports. Don't even bother porting Ninja Gaiden 2. Even if it came identical to the PS3, we know it should've been better had it been a PS3 exclusive.

The xbox360 is a burden on this generation's graphics. The xbox360 is a liability to the gaming industry this generation. It woke up early and got the fast lane on the freeway first, but it's overheating and slowing everyone down. It doesn't belong on the fast lane. Let's move it to the middle lane or the slow lane with the Nintendo Wii. The PS3 deep black Lamborghinni's got things to do.

An ugly girl wants to dim down the lights and put on tons of makeup (xbox360 smoke and mirrors and hokus pokus). A good looking girl wants to be seen, even without makeup.

It is a fact that xbots have or will have spent the most money by the end of this generation.

1) Add the console cost
2) Add the total internet fees of $100 - $500 by the end of the console's life
3) Add the necessary Bluray player (probably a PS3 if they like games) and/or HD-DVD player (no movies)because the xbox360 comes with neither devices
4) Add the games and movies and accessories
5) XBOTS, total up the total cost that's applicable and compare that price to the PS3. Let alone mention about the headache of RROD and a confusing lineup of consoles to choose from.

The majority of people who buy an xbox360 and still try to defend the system are not impressing me at all with their harlem-ghetto upbringing and train of thought and lifestyle. Make the change and stop contributing to the hampering of this generation's graphical potential and promoting lousy business pratices seen by Microsoft. And yes, I own shares of stock in Micrsoft.

FIGHT NIGHT / PS3 BRINGS FIGHT TO XBOX360:
Because the xbox360 is afraid to raise its price to fight the PS3 face-to-face, the PS3 will bring the fight to the xbox360 by offering a $399 price tag to one of its SKU's. Get ready xbox360. Smoke and mirrors, Hype, and self-steam and all other medical artificial life support will sustain your console's life for only so long.

Prepare to rumble for your life.

You may not realize it, but the dividing line has been drawn, ladies and gentlemen. Everything to the left is the the xbox360 and xbox360 multiports. Everything to the right will be the PS3, spearheaded by Sony first party developers, Insomniac games, and other Sony loyal developers. Please take a look at this link: http://youtube.com/watch?v=...

Thank you.

secret3394d ago (Edited 3394d ago )

The articles headline is an interesting interpretation of the price drop. Here's another interpretation.

Sony is matching the xbox360's price to rumble face-to-face with with the dirt talking xbox360 in its own turf. Normally, if Microsoft truly (truly,truly) felt that its console can compete with the PS3 graphics for graphics, feature for feature, quality for quality, then it wouldn't be afraid to RAISE its price to match the PS3 and slug it out mano-e-mano. But Microsoft is avoiding the confrontation like a little chicken with that "BELIEVE" crap self-steam and hot air.

Now, Sony will bring the fight to the xbox360 unless Microsoft tries to flee again. Get ready xbox360. Hype and smoke & mirrors and self-steam and all other artificial-medical-life-suppor t machinery will keep you alive only for so long Microsoft. Sony is coming for you. You're hampering this generation's graphics potential, and Sony will get you out of the way. Your practice releasing a hardware to your loyal fans that you KNOW is defective becuase you don't care about them is on the line. Your inflated hype and corruption for this industry are awful.

MULTIPORTS:
The graphics of most multiports are similar, so that means that for an incremental $50, you get a free xbox360 without the $100 - $500 console lifetime internet fees and that you won't have to join the red-ring-of-death-group. Coupled with the free xbox360, you get a PS3, PS2, PS1, and PSN console. And you'll be able to watch bluray movies and dvd movies, all in one quiet machine that's so high quality that it's almost indestructable. Not bad for only $50 more than an xbox360. It seems as if, because my PS3 with these multiports and pc computer versions of xbox360 games like bioshock and halo or gears, I'm getting a lot of stuff. Why not pay $50 here instead of $50 for yearly internet fees on that hunk of junk console getting in this generation's way of higher definition graphics?

For a one-time $50 fee, you get a free xbox360 without internet charges when you buy a PS3. However, when you choose to pay $50 a year every year on the xbox360, what else do you get other than internet access which should be free? With the PS3, you participate in folding to advance human society. You get a free xbox360 with no RROD. You get PS3, PS2, PS1, PSN, BLURAY, DVD, SACD, CD, MP3, LINUX, Motion sensors, and on and on and on and on. With the xbox360, you participate in restricting this generations graphical potential. Here's the reason why:

The xbox360 got to the market first and has a larger market share. Developers want to eat these gullible,easy-to-fool harlem, ghetto customers like Snuka alive. Therefore, when they multiport these games, they'd focus on the xbox360, despite the xbox360's limitations and force the PS3 to look the same. Everybody, let's thank Microsoft and Snuka for holding back this generations graphics --> AGAIN. They got to the freeway first and because their hunk of junk car maxes out at 60mph before it starts to overheat and blowup, they're slowing everyone down again. They're blocking traffic. Get them off the fast lane. They're blocking traffic and slowing everyone down this generation. Tell them to go to the middle lane or join the Wii in the slow slane. PS3's Insomniac games, Killzone 2, Grand Turismo 5, and so on have work to do.

Admit it, the reason why I have to play a short 5 hour game on GRAW2 with mediocre to slightly above average graphics is because UBISOFT wanted to develop the game to the maximum speed and limitations of the xbox360 in mind, eventhough they were both developed from the ground up rather than being ports. Don't even bother porting Ninja Gaiden 2. Even if it came identical to the PS3, we know it should've been better had it been a PS3 exclusive.

An ugly girl wants to dim down the lights and put on tons of makeup (xbox360 smoke and mirrors and hokus pokus). A good looking girl wants to be seen, even without makeup.

It is a fact that xbots have or will have spent the most money by the end of this generation.

1) Add the console cost
2) Add the total internet fees of $100 - $500 by the end of the console's life
3) Add the necessary Bluray player (probably a PS3 if they like games) and/or HD-DVD player (no movies)because the xbox360 comes with neither devices
4) Add the games and movies and accessories
5) XBOTS, total up the total cost that's applicable and compare that price to the PS3. Let alone mention about the headache of RROD and a confusing lineup of consoles to choose from.

The majority of people who buy an xbox360 and still try to defend the system are not impressing me at all with their harlem-ghetto upbringing and train of thought and lifestyle. Make the change and stop contributing to the hampering of this generation's graphical potential and promoting lousy business pratices seen by Microsoft. And yes, I own shares of stock in Micrsoft.

FIGHT NIGHT / PS3 BRINGS FIGHT TO XBOX360:
Because the xbox360 is afraid to raise its price to fight the PS3 face-to-face, the PS3 will bring the fight to the xbox360 by offering a $399 price tag to one of its SKU's. Get ready xbox360. Smoke and mirrors, Hype, and self-steam and all other medical artificial life support will sustain your consoles life for only so long.

Prepare to rumble for your life.

You may not realize it, but the dividing line has been drawn, ladies and gentlemen. Everything to the left is the the xbox360 and xbox360 multiports. Everyting to the right will be the PS3, spearheaded by Sony first party developers, Insomniac games, and other Sony loyal developers. Please take a look at this link: http://youtube.com/watch?v=...

Thank you.

secret3394d ago (Edited 3394d ago )

FIGHT NIGHT / PS3 BRINGS FIGHT TO XBOX360:
Because the xbox360 is afraid to raise its price to fight the PS3 face-to-face, the PS3 will bring the fight to the xbox360 by offering a $399 price tag to one of its SKU's. Get ready xbox360. Smoke and mirrors, Hype, and self-steam and all other medical artificial life support will sustain your consoles life for only so long.

Prepare to rumble for your life.

You may not realize it, but the dividing line has been drawn, ladies and gentlemen. Everything to the left is the the xbox360 and xbox360 multiports. Everyting to the right will be the PS3, spearheaded by Sony first party developers, Insomniac games, and other Sony loyal developers. Please take a look at this link: http://youtube.com/watch?v=...

Thank you.

darthv723394d ago

If you have the ps3 connected to a router with wifi then the psp and ps3 will still talk to each other. I am betting those 20gb users are still able to do remote play and such with their PSP's using a wireless router instead of the built in wifi of the 60gb ps3. So even if sony were to cut it, it wouldnt matter in this day and age when most homes with broadband and more than one PC can support wired and wireless. My wii is wireless in the front room and my 360 is wired in the game room. My ps3 will be wired as well instead of using wifi.

QuackPot3393d ago (Edited 3393d ago )

Looks like the website removed their Ad.

Mark my word it did show the 40G Ps3 at $799 NZ - when first posted about 2o hours ago. But now it has been removed.

Possibly a staffer troll or accidentally put on their site before confirmation.

My appologies for premature posting.

Makes u think though:

* if it was a troll then that's understandable.

* if it was accidentally put on their site then it probably is coming. Sooner than later I think.

+ Show (6) more repliesLast reply 3393d ago
Antan3394d ago

Still left with 2 usb`s which is fair enough i guess, not that many 4 player split screen games in the world! And losing the memory card readers, will the mass market/casal gamers be disaapointed at the loss? er, no........For 299 its still a bloody good price, and hey....it plays blu-rays as well!!!!!

Bordel_19003394d ago

I didn't get this part -> "Still left with 2 usb`s which is fair enough i guess, not that many 4 player split screen games in the world! "

What do you mean?

That you need 1 usb pr. player?

PS3 has up to 7 wireless Bluetooth devices remember.

Kenshin_BATT0USAI3394d ago

umm you don't need the usb ports to play a game, you only need them to charge the controller.

anh_duong3394d ago

no card reader:

you can use a usb memory card reader

not enough usb (although no idea why you would want more than two when you can support 7 bt devices):

you can use a usb hub.

end of argument

jlytle12343394d ago

the ps3 supports 7 controllers regardless of the number of usb ports.

Antan3393d ago

Doh! my bad, some things u just forget about! sigh.

+ Show (2) more repliesLast reply 3393d ago
cheatmaster283394d ago

THank god! the 360 is going down. now it begins. *stripper music starts*

Bordel_19003394d ago

When I hear stripper music I imagine Kim Basinger in 9 1/2 weeks. Yum!

Sez 3394d ago

what makes you think the 360 is going down. if anything they will just make MS drop the price of their system and we will be back where we started with the ps3 being more.sony will drop their price in oct. MS will drop their price in nov.

Bathyj3394d ago

Vega could be right. Afterall thats the way is usually goes, Sony acts, M$ reacts. Guess we have to wait and see, but I dont think M$ will drop again this year unless they really start losing ground, which is possible too.

Synex3394d ago

Sony isn't stupid they know MS will have a price drop now since they have a cheaper SKU. But the thing is Sony knows the games coming out this Fall/Winter will put it over the edge and give it a huge advantage over to 360 even if it is cheaper.

lawman11083394d ago

and if only $ony could get them out on time so that the 360 version is not $30 bucks cheaper. I bought Fall of man which is a really good game but it could have been GREAT if the control had rumble. I have each system and I play and buy more 360 games.If you like shooters forget ps3 until rumble comes back.

MANTIIS3394d ago

...but it won't be right away. It would be foolish to do so without observing the trend at which the current price structure for the 360 fairs against PS3's new price. That trend? Not good for MS. Especially considering that with the modest price difference that the 40GB PS3 will have (laying between the 360 Premium and Elite), consumers will be forced to look at what that extra 100.00 dollars or so is getting them-a blu ray player, built in wi fi, free network play including HOME, access to key exclusive titles/franchises...then they will look at what the 360 or WII offers...none of those things (or if they do provide one or two of those attributes, you have to pay for the them). MS can reduce the price of the 360 all they want, but there is a cap to that, as they are already losing over 150.00 on each 360 sold and have lost over 4 billion as a game division since the original xbox launched in 2001 (the xbox brand hasn't made them one red cent yet). As long as Sony maintains the 100-150 gap with MS, the value of what they offer more of will dominate the sales minds of consumers. There is nothing MS can do about it but rebuild a new system, as PS3 is not only the most stable, high-tech, and powerful hardware-but thanks to the new price/hardware structure, the best value in consoles, as well.

Snukadaman3393d ago

with halo 3 selling consoles right now....but i do see a price drop...how dramatic i dont know but i hope its better then the piss poor 50 dollars.

+ Show (4) more repliesLast reply 3393d ago
DaddyDC6503394d ago

if the price drop and the introduction of the new model boosts sales enough for Sony to even attempt a comeback against the Wii.

mighty_douche3394d ago

sonys compition isnt the wii, its the xbox.

the wii appeals to a completely different type of consumer compared to the 360 or ps3.

the best thing M$ and sony can do is try and get their machine into the best possible place it can be in a year or two as by then the price of both will fall and wii owners will probably looking to upgrade to a bigger badder machine. well thats how i see it!

NeonSkull3394d ago

i believe ps3 is in competition with the wii, buzz and singstar appeal to the same people that want the wii. but the price is probly to high still to make any real head way in the wii casual gamer market. I also believe that wii owners looking for somthing new would favour the ps3 over the xbox360. this is just my opinion. dont flame.

Ju3394d ago

Hm, the Wii in Japan is pretty declining. Down to 23k weekly now. That was a number the PS3 has already matched in the past. We don't know anything about price in Japan so far, but in general I'd expect sales to increas 2-4x with the new price (currently, e.g. Japan: 13k. That would certainly move it above 23k, but I think for Japan, the titles are more important...see nothing coming, yet).

A 4x could even move it to the top in the US - however, I don't think that's gonna happen anytime soon (UT3...could have helped, but against Halo, no way).

But $399 will have a dramatic impact for the holiday business, I believe (and even more so in Europe).

felman873394d ago

Memory cards are useless and I only use 2 USB ports myself. (keyboard and controller, though I can go wireless and use a mouse too. Hurry and come out UT3!!1!!)

SmokeyMcBear3394d ago

memory card reader is simply awesome.. you did know that the ps3 is not just a game machine right.. i download all my digital cam photos into the ps3 by just popping in the memory card.. cool huh

DJ3394d ago

but I have all 4 usb ports in use. One even charges my PSP. =P