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Wii are the champions

The Business magazine (London, UK) looks at how Nintendo is transforming video gaming, again, and the business (i.e., numbers and figures) behind this transformation:

For now, Nintendo is well and truly on top... Nintendo's success story is simple. Its machine is cheap because it is comparatively unsophisticated. (The movement sensor on the Wiimote – which has been widely available for years – costs just $5.) While hardcore gamers have bemoaned the product's below-par graphics and lack of feature-length games, (Nintendo) is happy to leave this market behind. Instead it has targeted the Wii at a new kind of consumer: the casual gamer. This buyer has neither the time nor inclination to spend hours mastering complex games, instead preferring to spend five or 10 minutes a day playing a simple, challenge-based game...

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thebusiness.co.uk
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3493d ago