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EA: NPD Data 'A Misrepresentation Of The Entire Industry'

As digital markets and new platforms rapidly emerge, the U.S.'s NPD data, which tracks only retail software, hardware and accessory sales, is an ever less-thorough picture of the video game industry's health.

Many investors still see physical software percentage declines as reasons to be cautious about game publishers -- and those publishers are beginning to speak out.

"Using NPD data for video game sales is like measuring music sales and ignoring something called iTunes," Electronic Arts corporate communications' Tiffany Steckler tells CNN Money. "We see NPD's data as a misrepresentation of the entire industry."

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money.cnn.com
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DatNJDom812413d ago (Edited 2413d ago )

EA is wrong cause npd equals the world which equals xbox number 1. /S

Emilio_Estevez2412d ago (Edited 2412d ago )

Not sure what that guys saying, but I just want Patcher to stfu. Guy is so f'n stupid.
NPD should include all sales, as that represents the actual market and if investors are using this info, they should have all of it.

Anon19742412d ago

This is a great article. EA and Activision raise a lot of excellent points regarding NPD's relevance. So many act like these numbers are unquestionable, but nothing could be further from the truth. I don't know why this article hasn't created more buzz.