Player X picks up GuitarStar

Player X to distribute AdME's GuitarStar 'beat-matching' game globally.
The game is described as 'advertainment', with players asked to press buttons on their handsets in time with the music they are hearing and visual cues on screen.

AdME (Advertising-driven Mobile Entertainment) says it's in negotiations with a wide array of consumer brands and recording labels to exploit commercial opportunities within the game.

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