CNET News reports:
Yasutoshi Magara, managing director of Microsoft Japan, said in a briefing at Ceatec 2007 in Chiba, Japan, that Microsoft for years has been trying to bring more consumers into computer gaming, but Nintendo was the company that figured out how to do it.
Magara said the Xbox 360 was designed for a relatively well-defined demographic: 18- to 30-year-old males into networking games. By contrast, Nintendo Wii aimed for the family and games that kids and parents might play together.
Magara admitted to owning a Wii himself.
On other notes, Microsoft is entering the music market in Japan with a new PC application in partnership with LabelGate, a Japanese online music store that owns about 500,000 songs. The application lets users download and manage music on a Windows Media Center PC. Microsoft has not released Zune in Japan.