The decisive battle between Blu-ray and HD DVD is at hand, says a prominent Panasonic exec.
Blu-ray manufacturers are going to start cutting prices and go out on a promotional binge this holiday season, Matsushita Electric Industrial's Kazuhiro Tsuga said during a briefing with reporters at Ceatec, a large tech trade show that started here Tuesday. At Matsushita, which is best-known for its Panasonic brand name, Tsuga is an executive officer who oversees networking efforts, some home electronics technologies and overseas labs, and other areas.
By the end of the Christmas season or the end of the first quarter, the writing will be on the wall. The format war in earnest may last only another year, he predicted.
He also downplayed Paramount Pictures' commitment to release movies on HD DVD exclusively, saying it only lasts for 18 months, and argues that studios are going with HD DVD "because big money came" to them.