Kaufman Bros. has revised sales estimates for the Xbox 360 this year to 17.1 million, up by 600,000 from 16.5 million, and reduced the PS3 estimates by 3.2 million from 13.5 million down to 10.3 million. They also reduced the estimates for Wii from 19.8 million to 16.3 million.
Kaufam Bros. analyst Todd Mitchell believes the early demand for the Halo 3 will boost sales for Xbox 360 in a huge way throughout the holiday season around the world.
Kaufam Bros. stated that the PS3 is simply too expensive and lacks attractive game content to garner the sales they had originally thought possible. Mitchell said Sony will have to lower the price to "stay in the game."