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Player X and Amobee team up on ad-funded games

Mobile Media Company Player X is working in partnership with Amobee Media Systems to launch in-game advertising for its portfolio of award-winning mobile games.

The first titles to launch under the ad-funded model include FremantleMedia's Sale of the Century, Strike it Lucky, Sensible Soccer Skillz, Space Invaders, Family Fortunes and ToCA Race Driver3.

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