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TechLand Interview: 'Battlefield 3' Producer: 'Controversy Is Not a Mature Way to Sell a Game'

TechLand: EA's hoping to storm to the top of the modern military FPS heap with Battlefield 3, ending Call of Duty's recent reign as the number one shooter franchise. The man leading the charge at the DICE development studio making the game is executive producer Patrick Bach. Bach's been at DICE for nine years and spoke with me about what DICE hopes to achieve with BF3, the tech powering it and how it won't be like other shooter games set in the present-day.

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techland.time.com
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