PopCap's Bejeweled crept up on its tenth anniversary last year, and PopCap is now among the world's most prolific and best-known casual gaming firms. Which makes the company's weird origins all the more surprising -- the company's three co-founders entered the industry as "Sexy Action Cool", makers of a halfhearted strip poker game.
Certain games have kind of taken on a bit of an iconic status," Kapalka told audiences at the 2011 Game Developers' Conference. "In 2001, when I told people I made a game called Bejeweled, the response was 'so what'. In 2011, when I tell people I designed Bejeweled, the response is 'bull shit you did."