ARS: All it took was a trailer, and suddenly everyone was talking about Dead Island. The game's introduction featured a reverse-chronological look at a family being attacked by zombies, and word instantly spread through every kind of social media. Everyone was talking about the game, but no one knew what the game itself looked like.
After a 45-minute demo at this year's Game Developers Conference, we know. It's a mixed bag, but the time we spent with the game marks it as one to watch. Here's what we saw.