Play.tm writes "I'm not a massive fan of JLS, but I can appreciate why people might like them. All the melodies are in the right place. A lot of money has clearly been spent rounding up the most successful songwriters and video directors. They do a lovely harmony. Hell, one of them can even do backflips. But they don't really speak to me in any meaningful way. They're just another shiny boy band churned out by the X Factor / Simon Cowell production machine. There'll be another one along soon."