At almost one year into its lifecycle, the PlayStation 3 has certainly not sold at the clip Sony would have hoped for, largely because of its steep price. Unless that rumored $399 model reveals itself soon, this holiday is going to be another tough battle for the $499/$599 PS3, competing with a $349 pro SKU Xbox 360 ($279 core) and a $249 Wii.
One anonymous respectable industry veteran told GameDaily BIZ that his company has been referring to the PS3 as the 'PS3DO' for some time now. The 3DO, introduced by EA founder Trip Hawkins back in 1993, sported cutting-edge tech for its time. A steep price ($699) and a lack of any real "killer apps" didn't allow the platform to live out the 32-bit era, however. By 1996 it was officially dead. 3DO's marketing even promoted the platform not as a video game console but more as a high-end audio/visual product. Sound familiar?