In this exclusive interview, Hirai - in a frank and honest manner - discusses the kind of topics usually airbrushed out of the picture. Hirai's in-depth media-training is evident during the first answer - though stick with the interview for a more meaningful insight into the inner workings of SCEI.
This is the man charged with taking the biggest gaming brand on the planet through its most difficult period since PlayStation was unleashed upon the world over a decade ago. Hirai's task was made all the more difficult by dint of the fact that he took over from "Father of PlayStation", Ken Kutaragi, just two weeks after the PlayStation 3's launch in November 2006.
Kaz Hirai is President and Group Chief Operating Officer of Sony Computer Entertainment Incorporated (SCEI)