Making Fun debuts as the video-game arm of Rupert Murdoch’s empire

Media baron Rupert Murdoch is going into video games — but not in his usually splashy way. Although he could easily drop a billion dollars on the burgeoning games business, he’s instead placing an uncharacteristically cautious small bet.

News Corp., Murdoch’s media conglomerate, quietly got in the game business by purchasing Making Fun, a San Francisco social-game startup that is run by video game veterans John Welch, cofounder of PlayFirst, and Lee Crawford, cofounder of Twofish. Welch said in an interview that the division of News Corp. Digital Media Group will make social games for social networking sites, smartphones, tablets and other devices.

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