For the last year or so, PlayStation 3 commercials have ended with a similar phrase emphasizing the system's many functionalities: "It Only Does Everything." In 2011, they'll be shifting gears to a new message that they want on gamers minds.
I am not sure about that tag line. It should be 'Not available on our rival competitor's DVD player prone to faults, who also charge you to play your games online.' That sounds snappier.
If you raise your product thats fine, but when you start bashing the opponent it just comes of as cocky and lame. Let me show you what I mean. http://www.youtube.com/watc... This is an HTC commercial. http://www.youtube.com/watc... Ipad commerical Which sounds cockier? Which product would you be more likely to buy?
Bait biter... lol
I threw up at the Ipad comercial, MY GOD. It's just so... weird. I mean firstly let's advertise both cropping and wireless printing two feature WE ALREADY HAVE. and let's face IT if you have a printer why not work on an actual keyboard instead of the Ipad current solution which is 'The best of a bad situation' Now they called it VITAL! It's not it's a $600+ excuse to loo kposh with you starbucks ( wait that's not the thing anymore is it? ) how about your Costa coffee. It's a tool, much like you for buying it despite the fact you only use the internet, the apps are quite pointless. Maybe I'm out of date but my £11 AM/FM radio has gold on it and that's all I need. IDEAS? WHAT THE HELL. I have an idea, to make a better comercial, and guess what I didn't need an idea. Multitasking? Really? Untill we get to PC circa 2000 level of computing, but hey maybe I'm demanding too much for a $600 device which doesn't even cost them $200 when it gets to the store most likely Facts and Figures? WAW, I have NEVER seen ANYONE EVER EVER use a Ipad or iPhone for unrecreational purposes, no one in uni goes, I need a physics disotation in by monday, I'll do it on my iPad it'll be rad. Amazing? A RIP-OFF!
The worst thing a company can do in my eyes is boast about sales. It's like saying "look how much money I have!"
Mrv, I highly doubt you'll be writing any kind of "disotation" soon. By the way, I had to type that a few times as my iPad kept auto-correcting the word. Maybe you should invest in one after all...
English is not my first language, but don't you look smart, I mean you've made an assumption on someone inteligence solely based on the quality of their spelling. How you Egyption? Bad you say? Well your stupid./logic
since "exclusive" apparently doesn't mean what it used to then this will have to do
So where exactly did I call you stupid? I'm saying your spelling might improve if you used something with auto-spelling. Way to make assumptions yourself.
I own and love my iPhone 4. I've been with iPhone since the 3G. I only know two people that have Android devices. I know over two dozen with iPhones. So, yeah...Apple's campaign definitely works better. Whether or not it's the better product is another topic.
If you have a good product to sell, go for it. Sony has a great lineup this year and they are more then welcome to flaunt it!
is this new? this has been around for some time, right? I think I've been hearing this phrase in many PS3 game commercials since last year
well it's about got dam time!! Sony's PS3 advertising department is about dumb. they should of been doing this last year when the onslaught of PS3 Exclusives started rolling off the assembly line. this is a very late response to Microsoft who has been showing commercials talking about exclusive DLC or gun or whatever only on the 360. Sony really needs to PUMP up the volume on their exclusives because these are some of the finest games ever made.
Lol thats funny. Its like this Microsoft: We got exclusive timed DLC for our games beat that Sony: Well we might not have that but we do have exclusive games and a lot of them.
You know, you have to admit of how much Sony has accomplished so far. They launched the PS3 at a hefty price, with only 14 titles available and Microsoft had a 1 year head-start and they had all the exclusive games and wildly growing fan base. On Sony's side, the odds were against them. Sure their console was expensive but if you look at what the PS3 brings, it shows that they "thought ahead" while Microsoft just wanted to get to the market first. Replaceable hard drives: If your 60GB is too small, take it out and put in any other of your choice. Wireless controllers: No one wants to keep on changing their Alkaline batteries. Built-in Wifi: Forget about cables to the router. Blu-Ray!...what do you do when (in my friend's case) your Xbox 360 badly scratches your Disc 1 of your 3 discs of Final Fantasy XIII when you're just starting to play the game? Fast forward to 2011: Microsoft killed most of its studios, sleeps with 3rd party studios for timed DLC, Kinect is selling like hot cakes and the PS3 has Kevin Butler, a cool list line of games available "Only on PlayStation" and my wallet is empty and we haven't even gone deep into the year yet. That, is one hell of a comeback for Sony, an astonishing accomplishment I might add.
Whats sad is that microsoft took a step backwards with some aspects of the 360 (for ex not every console having a hardrive). And Sony has learnt a lot from microsoft (Xboxlive, standard HDD)
Someone on a different article mentioned that they (Sony) should advertise that PSN is a free service and there is no yearly premium to pay like Xbox Live...I wonder why they haven't done that.
Eh, don't they already do this in their exclusive titles already? Even microsoft does this for their exclusive titles at the end of each commercial by flashing a specific logo and a few words of "exclusively on" or "only on/with/for" and so on. As long as this "marketing campaign" is merely a focus for their exclusive titles and not a transition away from selling the PS3 for more than just exclusives, I don't see this changing much.
Oh SNAP, you're right! Snap, get it?
I think its LEAGUES better than the old tag line. The "It only does everything" thing was dumb and pompous IMO. No gaming console can do everything. Ud have uninformed parents questioning whether it does Mario or Halo. The "Only on Playstation" thing DIRECTLY takes a snap at the PS3's competitors. @lordkemp007- You know what I find weird. Why doesn't Sony advertise that theres no yearly fee to play online on the box? Seems like the obvious thing to do. I guarantee that most 360 owners in America believe that the PS3 ALSO has a yearly fee.
Um.... I don't think anyone ever thought it literally did everything... It wasn't to be taken literally but it had truth in that it has something for everyone.
Earlier today on one of the game blogs I saw where some dude made a weird sciency thing with a move controller and a record player, but whatever it did was way above my head, I guess it made charts that looked all squiggly or something like that. But anyhow there was way more math involved than anything we have seen with kinect hacks.
I thought they used that slogan before
PS3 owners have been saying that for a while :p
ZOMG they stole it from us lets sue sony so we can get some money to buy their exclusives lol
They do on their Exclusive title box arts.
Yeah but they'll now use it to end ads of all those exclusive games, like they do in all TV Ads with "It Only Does Everything". The idea is to let the consumer know that they have a bucket load of exclusives coming and looks like they couldn't had choose a better year to do that. If they do this combined with a price cut and more TV ads could lead to a huge surge in sales. We'll have to wait and see.
Only on PlayStation tells consumers that its exclusives are only on PlayStation, not on the 360 or PC, but just the PS3. It's a good tagline and informative to less-informed consumers. Now, all they need to put on their commercials is "Free Online Multiplayer" and they will sell even more. @kramun Exactly. PS3 exclusives are almost all TRUE exclusives, much like most Nintendo exclusives. They don't go to PC, basically. (except through emulators. lol)
Yes, it's almost like when Nintendo say 'Only on Nintendo'. It tells the consumer that it's 'only on Nintendo'. It's really clever and very informative to less-informed consumers.
"Only on PlayStation tells consumers that its exclusives are only on PlayStation" How long did it take you to figure that out? Nevertheless, Nintendo and Microsoft have been putting these slogans on their games for ages. Better late than never I suppose.
actually ps3 exclusives have had that on the cover for a couple years already.
"How long did it take you to figure that out?" lol Don't be a smart A$$. haha :-) Anyway, I just think it's smart of them to put this on their commercials so people know they have to have a PS3 to play these titles. Smart business move.
I fully agreed with you, and i believe had Sony done this say when metal gear solid 4 released it would had sold more hardware through software, but i understand why they chose to go with "it only does everything" I mean the ps3 was a very expensive investment and they Sony are an electronics company first, gaming company second so that made sense at the time. Though i agreed with most on here that the "only on" phrase has been used by rivals before and can still be found on box and covers. One must actually look at what it did for the 360, it had a certain amount of un-inform people believe that games like call of duty and GTA4 were exclusive to that platform. The media has a bigger influence on people than the actual game covers themselves. This is by far the best move they could have done campaign wise, specially in a year where they have so many exclusives coming out. MLB the show is right now the best selling baseball game out there, thanks in part to its sheer quality and kevin butler cameos. But if people were told from the get go, hey "Only on PlayStation" Than they would go, ahhh" ok, "well how much is a ps3?" And this is where the jailbreak clean up kicks in the form of old hardware (clean up)bargain prices via a price drop and the introduction off a new un-hacked sku comes into affect thus triggering both hardware and software sales. 48 million ps3's and out of those a fair portion will start receiving the ban hammer here and there, forcing people who want access to the network to buy the new units, or if those old units go bust or break down. Sony would gladly replace their old busted system with a new 300gb ps3, like they did with my friends fat 60gb for a new slim ps3. Of course this all makes perfect sense in many ways, protect the console, kill the parasites and use this new slogan to help push the sales of your first and 3rd party exclusives. No better way to send this message than through the tube itself. Also i feel that Sony should use this marketing scheme with the NGP come fall and next year. Send the message, and make it clear to the consumer, this i am sure will change things.
They need to use the "new slogan" and drive into peoples heads the games that are available and simultaneously let people know what the PS3 can do. Most people still don't know all of it's features and their marketing here in the states has been horrendous. I don't know if it's part of their plan or strategy, but as a BIG Playstation fan, I would love to see people be more well informed about these things. BTW: Their KZ3 marketing was okay here in the states and I think they are getting ready to turn the heat up. Edit: Actually, I think they do have a plan. They mentioned profitability coming first and they are not even halfway through their 10+ year proposed life-cycle of the system.
sounds better and less smart ass. and what kramun said...
So they copied Microsofts slogan. And like them they will continue to lie and mislead the consumer. Bravo.
They used Microofts slogan, but at least its TRUE. Microsoft can't really use the slogan anymore, because it has no games. At least with the PS3, when you see 'Only on Playstation', it really means only on that system.
actually microsoft used nintendos slogan. now it has come full circle no big deal here.
and MS copied from nintedo. whats ur point?
Anymore baseless assumptions you wanna make? Lie and mislead the consumer? Fact is the game with that slogan ARE only on PlayStation with the exception of DC Universe. Unlike the facade MS used to pull.
That wasn't a slogan for MS, it was just used to emphasize the point at the end of commercials. This seems to be a marketing push. There is a difference. I agree that the term has been used before. But, I don't remember it being THE tag-line for a gaming console.
LOL, YOU'RE talking about SONY misleading consumers and copying other companies? ROFL
They should focus on making a good UK Ad. It's fucking cut out people and glitter, and it's always ads for fucking eyepet, how about the other games you make?
this is old. game covers have said that for ages.
With Sony's stellar line up this year, they really need to drill the fact that the software is PLAYSTATION EXCLUSIVE to the consumer. I've had people ask if Little Big Planet 2 and Killzone 3 were on Xbox 360 too.... Seriously, they need to step it up this year. Price cut and an unmatched software line up needs marketing to support it. Word of mouth can only get one so far. People keep saying, Its been on game covers etc...this is true. But the marketing should stress it too.
Exactly because, had game covers themselves done the trick, than this wouldn't be needed as much. Also the fact that Sony has more studios and franchises under its belt, means that the exclusives will keep coming. And that the message as a result is indeed a true representation of the software found in store shelves. A gamespot employee wont have to even tell the consumer what games aren't and are exclusives because chances are some people will already be informed by the commercials and what not. And i know some people on here are probably going to say something pointless like "but people don't buy exclusives they buy multi-platform games" Need to stop that bull because games like god of war 3 and GT5, have sold extremely well, and thats without the proper message being in place. Games like gears of war and halo also sold extremely well if not better, but they both had proper campaign adds and it and the media have become somewhat synonymous through the years. same couldn't be said for games like "Alan wake" on the other hand. And yes exclusives do make a difference and they do matter. Heck if every console had the same games than there would be no point in buying 3 different machines for the sake of name alone, and there probably wouldn't be much of a market. Exclusives are an advantage for those who have them, why? because its an added layer to the avalanche of multi-platform games currently present and coming to that platform as well. Its a perk, a luxury that influences a consumers final decision. "Look hun these two gaming systems are priced equally and have lots of games" "but dear this one has these additional games not found on that other platform" "oh i see" The more exclusives that platform has,and the more people become aware of that fact, the easier it is for that platform to be noticed and purchased. It's as simple as that.
Sony rarely used this in the past if at all, but that was primarily because simply put, they didn't need to as they were miles ahead of the competition in those days. But times have change and the competition is some what more fierce this time around. So it only makes sense (to do this, even if its this late in the game) to inform and let people know why Sony has been such a big staple in the gaming industry for over a decade. And what better way to deliver that massage than by promoting your own software? Specially in a year like this one, with so many exclusive games available? Anyone apposing this move is obviously against Sony on this and probably don't know much about business in general.
Sony is doing the right thing by showing off their incredible library of upcoming and released exclusives. Cause in the end the most obvious difference between the 2 consoles are the exclusives that each one has. That includes motion games as well.
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