IGN Entertainment's latest GamerMetrics report that among the nearly 15,000 gamers surveyed, the Xbox 360 version of Midway's Unreal Tournament III (UT3) has emerged with the strongest affinity to fans of Halo 3.
Based on the survey result, the report speculates that if the Xbox 360 version of UT3 had launched in November at the same time with its PS3 and PC versions, it might have been buried under an avalanche of Halo hype. But releasing it next year ensures that it will reach Halo 3 fans at a time when they might become more receptive. The report posits that the postponed release of the Xbox 360 version might have been a wise strategic move on the part of Midway President and CEO David Zucker.