"Don't do what people have done." This is the guiding concept voiced by Jenova Chen – Creative Director at ThatGameCompany. He's a rare breed of designer who seems comfortable with rejecting bigger scale projects and the major retail-driven profits that these create.
He also has a Zen-like appreciation for game design and the artistry this medium is capable of. His two previous games, flOw and Flower - both offbeat PSN titles – developed tremendous followings for their artful presentation and equally deft and streamlined gameplay.