Critical Gamer writes: Three days ago IGN revealed the world premier of the cinematic trailer for Dead Island, a game trapped in development limbo for going on four years now. While the trailer showed absolutely no gameplay, it quickly went viral due to the subject matter and presentation. For those out of the loop the trailer can be seen here (suitable only for those aged 18 and above).
What is most striking is the different reactions the trailer brought out in people based on their situation or beliefs and the assumptions made afterwards about the point to it. The point of a trailer is to garner interest in a product that is to be released sometime in the future and, in keeping with Hollywood blockbuster trailers, game trailers have become increasingly cinematic in order to get attention and as a result focus less on what it is actually like to play.