Activision, Inc. today announced that it has acquired U.K.-based video game developer Bizarre Creations. This acquisition represents the latest step in Activision's ongoing strategy to enter new genres.
Mike Griffith, President and CEO of Activision said, "Bizarre Creations will play an important role in our growth strategy as we develop an original new intellectual property for this important racing segment, expand our portfolio in other genres and utilize their proprietary technology for cross platform development."
Bizarre Creations' update on their official site says:
"Both of our two main game teams are about to start work on two new AAA titles for Activision. One will be a racing game, and the other a character game. Of course we'll make some more detailed announcements in the future, but be prepared for something big and exciting!"