I’m assuming most of you readers have followed the gaming business long enough to know that certain game companies change their business practices over time. It wasn’t long ago when we were all pounding our fists with anger at the evil Electronic Arts. Fast forward a few years: now when Electronic Arts is mentioned you don’t feel that evil empire feeling creep over you. Electronic Arts has changed, and as far as public perception goes, for the better. It is when I look back at their history that I think of Activision. I think it goes without saying that Activision is the company that most gamers hate, that even mentioning the name Bobby Kotick starts a united forum flame blast is something we have all grown used to the past couple years.