Citing figures from L.A. Times, Keith Stuart writes in Guardian Unlimited and puts a perspective on the confused, unspecific myth that the games business is 'worth more' than movies these days. Stuart points out that Halo 3 will beat movies in profit, if not in revenue. The reason: a Hollywood blockbuster costs much more in production and marketing, and Hollywood stars and talents take considerable cuts out of the movie's earnings.
Whereas a blockbuster movie like Spider-Man 3 has a profit margin of around 46%, Halo 3 can reasonably hope for a whopping 90%. Spider-Man 3 cost Sony $400 million to produce and release in theaters, an additional $100 million to produce and release for DVDs, and more in profit participation and residual payments made to the Hollywood stars and talents involved; Halo 3 cost Microsoft a little more than $60 million to develop and market.
(Stuart is a freelance writer for The Guardian, Official PlayStation Magazine and Pocket Gamer as well as the digitally distributed handheld gaming mag, HGZine.)