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Low-key Halo 3 launch in Australia

When Microsoft launched Halo 2 in November 2004 in Australia, the software giant made plenty of noise at the game's midnight launch, entertaining the hundreds waiting at Sydney's Pitt St Mall with bands, cheerleader performances, break-dancers, free food, and more. Fast-forward three years to the Australian launch of Halo 3 and things have changed remarkably--Sydney's Pitt St Mall was last night practically devoid of gamers lining up, with Microsoft not holding an official event to unveil its biggest game of the year.

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gamespot.com
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