Kotick: Activision 'could reinvent Guitar Hero in the future'

Activision CEO Bobby Kotick has suggested there's a chance the Guitar Hero and DJ Hero franchises could be revived at some point in the future.

Speaking to CNBC following the publisher's decision to axe the Guitar Hero unit earlier this week in order to focus on more profitable areas of its business, the exec said:

"... We had three fantastic products in the marketplace in the [music] genre this year, our two games, DJ Hero 2 and Guitar Hero: Warriors of Rock, and then Rock Band did a terrific game, but it's just not a category that's getting consumers enthusiastic right now, and so I think you need to focus your resources on the things that really gets consumers excited.

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lazysey2780d ago

baby steps kotick, baby steps ..

Hardedge2780d ago

Shouldn't they be doing that instead of just pulling the plug? =/