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Submitted by units 1826d ago | news

Low Enslaved sales blamed on poor timing

Enslaved: Odyssey to the West underperformed because it was released at the wrong time of year, publisher Namco Bandai has claimed.

Marketing VP Carlson Choi told Siliconera that it was a mistake to release the Ninja Theory-developed adventure title in October, during a packed holiday season. (Enslaved: Odyssey to the West, PS3, Xbox 360)

Alternative Sources
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Schism20  +   1826d ago
It may have sold a little better had it been released some other time because other games like castlevania los and fallout new vegas were games that were released around the same time and those games were miles better than enslaved.
smoothdude  +   1826d ago
I have been wanting to try out enslaved, however, it looks like I should rent it, not buy it.
FAGOL  +   1826d ago
Definately rent it. Not worth a buy tbh. Plus you'll probably finish it in a sitting or 2.
tacosRcool  +   1826d ago
Probably find it on ebay cheaper than renting it
bakasora  +   1826d ago
Its because at that time they announced they are taking over DMC project. Thats why people don't like it. Lol
JoySticksFTW  +   1826d ago
It's a good game, but timing is NOT to blame.

The story was ok, but not gripping or something to come back to time and again

Certainly not $60 good

If you are thorough with collecting things, you will beat it in two play sessions

Gameplay was ok as well

Then there's the dmc hate

And the HS "low sales" excuses

And then the dev comments of the characters moving better then Uncharted2's rubbing people the wrong way as well

And people blame timing?

I didn't realize absolutely insane must-have blockbusters were getting released every week or two.

People have had ample time to pick up Enslaved since release -- and at budget prices too

I'm glad I played it, but I would have been upset if I bought it full price.

For those wondering whether to bother with the game or not, definitely play it!

But as others have said rent or purchase at a low price.
Ultraplayerxp  +   1826d ago
So glad I picked up New Vegas over this. From what I've read the game seems to have no replay value whatsoever.
Istanbull  +   1826d ago
Whats funny is Heavenly Sword on PS3 sold 4x times better than Enslaved on 360+PS3
captain-obvious  +   1826d ago
you deserve this NT
you should not expect to sell a 10 million copies out of your first or second game
Baka-akaB  +   1826d ago
The whole it's because of dmc bit is silly .. even if the would be well deserved .

The regular client doesnt check news as much as we do , doesnt know who the hell make DMC , and dont generate that kind of backlash .

The game was DOA because of timing , because the demo revealed a meh game , and because while praising it to no end , the press still mentioned a short sp only game ... in a hack that doesnt generate massive sales .
frostyhat123  +   1825d ago
To tell all you guys its worth a rent! Imo its a buy. But you should at least rent it
Here is a good review

Related video
MaxOpower  +   1826d ago
"castlevania los and fallout new vegas were games that were released around the same time and those games were miles better than enslaved.

No they were bigger, better promoted. But not better! Also, totally different games and styles.
ChronoJoe  +   1826d ago
Always gonna be good games releasing.

Saying your game would have done well when it had no competition during it's release period, does not say too much about your game.
jetlian  +   1826d ago
not really
competition as far as games in general go. Its not like they had 20 action games and they came up short.

They went up against games with more replay value which this genre isn't known for.
DigitalAnalog  +   1826d ago
If you read the comments in N4G
You would see that this is already forseen. When you complain about sales to your HIGHEST potential fanbase (which are 1.5 million HS purchases), this is not surprising by any means.

Not to mention this is a "niche" title where only game lurkers are fully aware of it. Unfortunately, that niche comprises more of PS3 fans that would've made a difference. A lesson learned here today, buyers have the POWER and pissing them off would not in any way make them buy your games.

I forsee another potential disaster for DMC, you've heard it here folks. You've heard it here!

-End of Line
#1.4 (Edited 1826d ago ) | Agree(14) | Disagree(2) | Report | Reply
jack_burt0n  +   1826d ago
DA speaks the truth.

And these damn "it sold so poorly" articles every week are generating nothing but total apathy towards anything ninja theory ever make again.
xAlmostPro  +   1826d ago
They should have just made heavenly sword 2, even if they took it multi-plat(not sure if sony own the rights, so sorry if this isn'tpossible) it would have sold more than enslaved AND wouldn't have got so much bad response from the PS3 fanbase.

I think it did poorly because it was a bad game :/
HolyOrangeCows  +   1826d ago
Yeah, blame Father Time, not your boring platformer that plays the platforming sections almost by itself, with boring combat on the side.

Your game was BORING, Ninja Theory. It was boring and you lost out on PS3-sales by insulting its fanbase's intelligence.

Heavenly Sword sold REALLY well considering how short it was.
Cerberus2125  +   1826d ago
I don' think it was so much timing,it was a combo of a short game,them talking all that trash the PS3 gamers,game better than Unchated,or anything out there for that matter,and all the other trash they said,core gamers got mad,and store clerks did that recommended the game for those reasons to the more casual gamers. I got it for $5.00 from Amazon,it was $19.00 and I had $15.00 credit,for buying some better games.

PS. the platforming was trash.
#1.7 (Edited 1826d ago ) | Agree(2) | Disagree(1) | Report | Reply
ITLoo  +   1826d ago
I borrowed it from a friend and enjoyed it, but the replay value is low. I would rent or borrow.
#2 (Edited 1826d ago ) | Agree(6) | Disagree(0) | Report | Reply
Mystickay86  +   1826d ago
Should've been out for $39.99, similar to BlazBlue:CS. I don't think I would've shelled out 60.00 for the game. It's a great experience though.
despair  +   1826d ago
I got it for $22 on Amazon black friday lead up deals, definitely worth it at that price.
saimcheeda  +   1826d ago
So ythey're going to blame this one on timing
like they blamed SONY for heavenly sword!
shadowknight203  +   1826d ago
Amen Brother!
jetlian  +   1826d ago
sword was released earlier. And they didn't get much money from it due to sony owning the IP.
Cerberus2125  +   1826d ago
Not so much that but,the PS3 sales were low at the time.
sashimi  +   1826d ago
Its always the blame game with NT. If it is truly as good of a game as some people are claiming it to be then it would've sold regardless.
#5 (Edited 1826d ago ) | Agree(7) | Disagree(0) | Report | Reply
mantisimo  +   1826d ago
Not necessarily, look at ico, psychonauts, okami and other games that were simply overlooked by the majority of gamers yet all have a cult following and some rereleases or hopefully sequels.

I am not putting enslaved in this list but it's not as bad a game as the demo suggested I have nearly finished it and have really quite enjoyed most of it.
jetlian  +   1826d ago
restarted playing it yesterday. Its ok but they could fix collision animations and what not. I'm on chapter 7 I believe looking for trip. Girl up and lost it.

I got the DLC already too
mantisimo  +   1826d ago
@ Jet what's the pigsy story like is it worth buying?
jetlian  +   1826d ago
don't know
haven't tried it yet. still need to beat the game. heard its like 3 hours long and more stealth shooter like. got good reviews
xAlmostPro  +   1826d ago
Wait what the eff..

@mantisimo & @jetlian

you guys just made no sense, 1st mantisimo you said it wasn't as bad as the demo suggested and that you've nearly finished it..

Then jetlian you said you restarted PLAYING(note the emphasis on playing) and you're on chapter 7.

The mantisimo you ask him "whats the story like is it worth buying?" after saying you've nearly finished it? lol..

Then jetlain you say "don't know, havent tried it yet?" after saying you're on chapter 7? .

Is this an N4G double act of hipocritical commenters? lol
mantisimo  +   1826d ago

I believe we were both talking about the downloadable content pack called pigsy's perfect ,whatever it's called.

I don't own it and wondered aloud (to jetlian)if it was any good, Jet says he/she bought it but hasn't played it yet. As he/she is playing through the story of the main game itself.

Sheesh learn to read man ;)
EpsilonTeam  +   1826d ago
My dear Ninja Theory this time you can't blame SONY, can you?
#6 (Edited 1826d ago ) | Agree(15) | Disagree(3) | Report | Reply
VenomProject  +   1826d ago
Constantly passing the blame makes your company look incompetent.
#6.1 (Edited 1826d ago ) | Agree(6) | Disagree(0) | Report | Reply
gorebago  +   1826d ago
During last summer save for singularity, there was a massive drought of new game releases. This game might have benefited by being released then although from experience it has NO replay value as has been mentioned here.
MadMax  +   1826d ago
Loved the world, the characters and the story! Not many people even knew it was coming out! Its too bad. I told a couple friends to pick it up and both enjoyed it alot! Keeper for me, graphics were really good, especially the crash site level! Scored high in the reviews, so go figure!
Firstkn1ghT  +   1826d ago
I rented this game from Gamefly and loved the game. Story was fantastic. Gameplay mechanics could use a lil tweaking but overall great experience. Unfortunately this type of game is perfect for renting.
ProGrasTiNation  +   1826d ago
& its the renting industry thats to blame for the sales,as these short games have always relied on it.
Less people renting means less shops buying in huge batches for renting.Its a crappy circle & everyone is involved
duplissi  +   1826d ago
perhaps less blaming of your probable customer base ( people who bought heavenly sword ) would have been a bit better..
CobraKai  +   1826d ago
I wonder who they'll blame for Devil May Cry
FancyPants-MD   1826d ago | Trolling | show
ShinFuYux  +   1826d ago
Look, the game looks generic, it didn't set itself away from other games. Those who played it also said "it's a rental, it's entertaining but that's only it." So, really?

Blaming it on timing really doesn't justify the poor sells.

Look what happened to Assassin's Creed 2 when it was released at same time as Uncharted 2. A game that had a really bad rep from its predecessor for being repetitive, boring and very glitchy. Then when it came out, an instant hit. Everyone loved it. Sure, Uncharted 2 still got all the hype and attention but that didn't stop AC2 sells, people also acknowledge the game.

So, really, this excuse that it was released at the wrong time is crap. The game was average, hell, if they made Heavenly Sword 2, that game would of probably sold like hot cakes. The first game was as appealing in every way as possible, Enslaved is not.
Robearboy  +   1826d ago
I borrowed this game from a friend and it was good, the story was up there with Heavenly sword and the graphics were not too shabby

In my opinion where it was lacking was variety of enemies and fighting moves plus the game was not open enough, too linear

overall i would give it a 7.5/10 and in this day and age, i dont want to be spending £40 on a 7.5
Theyellowflash30  +   1826d ago
I'll tell you why it didn't sell well.

1. Short game only 7-10 hours depending on the difficulty
2. No replay value: no unlockable difficulty, challenge: maps, rooms, side quests ect
3. Bad marketing: I never saw 1 commercial for this game
4. Dull gameplay: clunky stiff controls, shallow combat, barely any combos, and auto jumping

At least those are my reasons. The only good thing about Enslaved is the story and graphics. I played it and even got all the achievements. Those damn tech orbs were annoying to collect
#15 (Edited 1826d ago ) | Agree(6) | Disagree(0) | Report | Reply
Masterchef2007  +   1826d ago
I think that 7-10 hours of gameplay is the new industry standard. There are many titles that offer less than 10 hours of gameplay
Redempteur  +   1826d ago
Well there are plenty that offers more it's easy to spent more time on a game if you have a "simple" unlockable difficulty. i can't believe the game designer didn't see this
Baka-akaB  +   1826d ago
the game had a decent marketing campaign . It probably depends on the area but the commercials ran often here .

And namco did mention spending quite a bit on them .


And among those titles , the successful ones still offer an hollywood blockbuster thrill and deemed impeccable gameplay . Enslaved doesnt really .
#15.2 (Edited 1826d ago ) | Agree(1) | Disagree(0) | Report | Reply
Masterchef2007  +   1826d ago
It wasnt that good of a game to begin with. I only hope that they learnt their lesson from this experience.
MadMax  +   1825d ago
didnt get enough advertisement.
TheObserver  +   1826d ago
Ninja Theory did openly offended Sony gamers. Gamers who have a reputation of playing single player games a lot. Pissing off half the potential customers right there.
jetlian  +   1826d ago
really most gamers don't go on sites. this game was over shadowed do to lack of advertising
The Hillman  +   1826d ago
Well that, and they didn't do a very good job of promoting it.
Tripl3seis  +   1826d ago
What you guys think is going to happen 2 devil may cry wen it comes out cus they pissed of a lot of fans with the design choices they made so far u guys think that's going to effect sales of the game or not?
Adolf  +   1826d ago
Great game, final mission was epic, but it was too bright and shine for post-apocalypse setting
RyuCloudStrife  +   1826d ago
B4r it launched I downloaded the demo. I was rly hyped for it and after playing it I felt empty.. It has bad sales which reflects it, but it just had a bad vibe to it.
j-blaze  +   1826d ago
what ever the reason was NT and that game deserves it All !
#22 (Edited 1826d ago ) | Agree(3) | Disagree(0) | Report | Reply
Corrwin  +   1826d ago
Heavenly Sword's sold 1.5, on one platform.

Since Ninja Theory famously said they made no money off Heavenly Sword, I wonder how much they made off this game? Since that was the reason they went multi-platform.

Sony or Microsoft need to buy them outright, because they make amazing games, but shitty financial decisions.
HungryGoku  +   1826d ago
Buy Vanquish much better then this trash.
jneul  +   1826d ago
the reasons why this game failed
1. they abandoned their fanbase by slagging off and betraying sony
2. they made a rubbish game with the unreal engine, the gameplay and story are horrible, and the graphics was a step down from the heavenly sword engine
3. x360 users prefer shooters, and since hardly any ps3 gamers who like variety was interested in this game any more, it hurt the sales alot
my suggestions for their next game if they actually ever want to make any money again
1. make heavenly sword 2 with heavenly sword engine exclusive for ps3 and watch the money roll in
#25 (Edited 1826d ago ) | Agree(7) | Disagree(3) | Report | Reply
Solid_Snake-  +   1826d ago
right so let me clear up that dribble that just fell out of your mouth.

heavenly sword didnt make a profit on the ps3.
enslaved sold better on the xbox 360.
not all xbox gamers like shooters.
why make heavenly sword 2 ps3 exclusive when the first one did crap sales on the ps3.

your just a little fanboy who speaks before thinking.
Thoreau  +   1825d ago
xbox360, you just made me laugh. i cant tell if you are even serious.
jneul  +   1825d ago
lol very funny enslaved did not sell better heavenly sword sold 1.5m and by now it would have at least broke even, next time get your facts right, next time they will profit as they already have an engine
Solid_Snake-  +   1825d ago
i said enslaved sold better on the xbox THAN THE PS3 VERSION you dicks.i never said enslaved sold better than heavenly sword. read it right next time. like i say you type befor you think. i can smell the ps3 fanboy coming out of you.

nix  +   1826d ago
well.. it didn't catch my attention to begin with. now imagine if they had come out with Heavenly Sword 2. instant 1 million sell because that game was great albeit short. hell.. that game is still way above most of the game we still get.

Bring out Heavenly Sword II... and watch the money trickle in.
FernandoMartinez  +   1826d ago
I blame poor sales of Enslaved on a poor game...
aftershock  +   1826d ago
I played the demo and was super excited for it. I then purchased the game on release day and have yet to finish it. It really just bores me with generic combat and gameplay. Climb here, jump there, fight mechs, repeat. I just can't get into it. Idk just my two cents
Sugreev2001  +   1826d ago
It's an average game at best,and that's the main reason for poor sales...poor word-of-mouth.
Titanz  +   1826d ago
"Low Enslaved sales blamed on poor timing"
Yet, Namco-Bandai blamed Nintendo for average Tales of Graces sales.

-Bottom line-

Enslaved is the bigger bomb.
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