Submitted by Kors 1536d ago | video

This Is Not A PlayStation 3 Ad, But It Should Be


You are looking at the first thing that 29-year-old Ben McCambridge claims to have ever directed. Not bad for a first-timer, because this is awesome. (Culture, PS3)

Attached Video
Ven1000  +   1536d ago
No it shouldn't
This commercial seems like the PS3 commercials of old like creepy babies, ect. This shows off nothing for the PS3. Now if he had phased in Move controllers for some of the scenes (like the kid with the Sword) and made it into a sword again then that'd be something. Or when the girl jumped over the laser beam to sneak out, at the top or bottom of the screen he should have had a few button commands pop up. Something to tie it into the PS3, not just one turning on at the end.
SuperStrokey1123  +   1536d ago
I agree... they should try to appeal to the older crowd, not teh sub 10 year olds.

i suspect a great deal of the imagry would piss off parents like the kids playing way with teh explosions.
Istanbull  +   1536d ago
Godmars290  +   1536d ago
Yeah, with a bit of proper suggestive editing it could be a PS3 commercial, but as is it could be for the 360, Wii or DS.

Okay, maybe not the Wii or DS...
Pixel_Enemy  +   1536d ago
yeah I like the Kevin Butler commercials because he is not only funny but he informs you of different aspects of what the Playstation can do.
RankFTW  +   1536d ago
This advert is aimed at children when the average gamers is aged 25/26 and not to mention it probably brakes a bunch of rules concerning violence and what not.
OGharryjoysticks  +   1536d ago
the beep was the eject button. Not turning on
Christopher  +   1536d ago
Didn't care for it. And, I know parents would really hate it with the concept of kids fighting and somehow glorifying that in any way, shape, or form.
Burning_Finger  +   1536d ago
No. If you take out the "kids" on the Video title that makes Playstation 360.
2fk  +   1536d ago
that was kind of cool but yea it promotes violence to kids blah blah blah
OhReginald  +   1536d ago
Oh i see, its something kotaku wants so it can ridicule Sony's marketing again.

honestly that advertisement was crap. It has nothing to do with playstation and promotes school bullying.
#5 (Edited 1536d ago ) | Agree(3) | Disagree(1) | Report | Reply
Zinc  +   1536d ago
Actually, it promoted standing up for yourself... I don't know where you got the promoting of bullying part.
--------  +   1536d ago
0:32 - Epic brats facial expression.

I can see the concept behind it, but the 'ad' was pretty terrible.
Zinc  +   1536d ago
I disagee with almost everybody's comment. I think the video/mock ad was great. Whatever... different strokes and shit.
Cenobia  +   1536d ago
I agree. The school fight was a little much, and I doubt that part would ever get approved (and I don't see how the theme applies at all), but the rest of it was pretty good.

I can't listen to the audio, but I thought it was directed well and the concept could be very effective as a TV advertisement with some tweaking.

Then again, I found the kids playing war to be the best part and I doubt that'd get approved. That part is also why I didn't have an issue with the video featuring children, because adults playing war would be pretty stupid (I suppose they could be playing paintball, but then it'd just be a paintball commercial).
Zinc  +   1536d ago
I mean, granted Cenobia, I'm 30 years old and have not been 10 or 12 for some time now... but, that's what kids do, right? They play war. They use their imaginations to rid the galaxy of a menace here and save a princess there ect. I think everybody needs to take a deep breath and figure it out.

What was that video trying to do? It was trying to show kids using their imagination, like they do every day, and apply it to a game console... Seems reasonable to me.

Are all you guys so out of touch with this concept, that you can't see that?

I think the general tone of the comments here reflect a larger issue with society today and honestly... with - and I hate to say it, because it gets said so much - an overly politically correct mentality. People's children are not going to burst into flames and explode because they play with fake guns or dream of being a hero.

Also, many people get picked on in school... it's pretty normal and a rite of passage in some ways. How you deal with it as a child, in many ways dictates how you deal with it as an adult. You should never let anyone walk all over you, in the classroom or the boardroom.

Thanks for your comment Cenobia, I enjoyed your reasoned response.
#7.1.1 (Edited 1536d ago ) | Agree(0) | Disagree(0) | Report
TheTruth89  +   1536d ago
it should... but only if made with 20+ years old actors.
Orionsangel  +   1536d ago
Can you imagine parents groups? They'd be all up in arms over kids depicted in a war. It wouldn't make sense anyway. Since FPS games are rated M for mature.
audiojet  +   1536d ago
Very good, and better than a lot of million dollar ads that Sony has done in the past. Sony never does action/edgy. The only Sony Campaign that was edgy and got my adrenaline going was one a few years ago called "Universe of Entertainment".

It aired in 2007 after the embarrassing "Crying baby" empty white room ads. It really defined gaming for me and made me watch even after seeing it over and over again.

Related video
Cenobia  +   1536d ago
I would disagree that Sony isn't edgy, since I would actually consider the Crying Baby ads and numerous other Sony Advertising missteps to be way too edgy.

Like the one poster with the thumb, for example...

I do like the ad you are referring to, even though the link seems to be broken, and I like the Kevin Butler ads as well.
audiojet  +   1536d ago
...Not sure why the link didn't show, here it is.


I love the Kevin Butler ads, they are actually funny. I see them as being a commercial reply to early years of Sony being to cocky. Kind of an entertaining "We're sorry, but we can laugh at ourselves too" campaign.
despair  +   1536d ago
Its good but lets see, kids fighting in school, girl sneaking out of her house and children attacking in a war with guns while smiling. Yea that will go over real good with parents lol. Still I enjoyed it but they will never make it into a real ad.
MidnytRain  +   1536d ago
I agree. I thought this "ad" was pretty cool. It showed what the imagination can be capable of. But you're right when you say parents and Fox News would be all over this. Just look at how people reacted to the Black Ops "There's a Soldier in All of Us" commercial.
#11.1 (Edited 1536d ago ) | Agree(0) | Disagree(0) | Report | Reply
BrokenGamez  +   1536d ago
pretty damn good
ShAkKa  +   1536d ago
Yeah, Sony should totally make an Ad like this, especially knowing how much the media loves everything Sony does...
CernaML  +   1536d ago
Can't wait for this unofficial advertisement to appear on Fox News.
DFresh  +   1536d ago
Is this an ad for America or somewhere else?
Looks like a lot of the PS3 ads that you would find in Europe or Japan.
(No offense to those regions. Ofcourse.)
KaiokenKid  +   1535d ago
lol, the cynicism in these comments is delicious.
The Hillman  +   1535d ago
I thought that was very well done. Not there 100% but an excellent attempt.

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