Activision makes time during their earnings call to discuss the difficult state of the games industry in 2011 and more.
Thats because all what people care about now a day is the COD Franchise. They canceled True Crime?? I was some what looking forward to that. Also please sell Crash Bandicoot and Spyro back to Sony/Universal or another third party.
Whoa, they have Crash?? Also, this title is total Bullshit, and yes they Canceled true crime, but u have to understand why: It lacks major profitability for them. They pretty much admitted their policy: Either they have a mega success, or they don't. There is no in between. There is no having an average selling franchise and building it up. There is no game if there is no "Blockbuster" It's clear that instead of putting work into building a good IP they'd rather put the lowest work in to gain the most profitability. And guess what? That's exactly what they do. True Crime was the death of any hope. The series was good, and it wasn't milked, but it simply wasn't like COD, so they don't care for it. I think that they are cowards. They don't want to up their game to compete with Rock Band or GTA, so they rather pull out and put more attention on Call of Duty. They have a one trick pony and there are many who want to ride.
yes, they have crash and Spyro. they've owned those ips for a while now. im just waiting till the day Sony buys those games back. some day it will happen in my lifetime..
ever since the PS2 days, Activision havent done anything with them since then
Apparently hes never heard of minecraft.
@Sas Nobody is asking them to stop COD in this article. This is about Activision's inability to put faith in a product and screwing fans solely on the basis that the franchise just doesn't mean some obscurely high sales standard. And they are WRONG. Games can be successful even if they aren't blockbusters. Activision is faithless. If everybody had that mentality you would barely have as many quality games you see today. These guys are filthy rich, they are able to support their devs, but they don't because they expect something easy to come to them rather than having to work for it. Yet they fail to realize this is how Call of Duty became so successful this gen in the first place. Yes, it's a good business strategy, but it's not as if Activision is on the verge of bankruptcy for supporting such games. They are being lazy. I guarantee if Rock Band didn't exist Guitar Hero would continue today. They have a ridiculously high standard and are canceling games simply for under-performing.
i fail to understand what Sony's reasoning was for selling such storied franchises...it cant be just for the money since both IPs sold so well on the PSX
Unlike Activision they retired those good franchises instead of milking them. I want another Jak game though. I don't really know why Sony sold them, but I assume they didn't want them anymore. Besides, Insomniac and ND moved on to Jak and Ratchet, so I guess they didn't really know what to do with them. Mind you, Ratchet is pretty milked too. I don't really have much against milked games to be honest, if it's good quality, it's good quality, but screwing fans by canceling games to focus on riding on the cash cow is terrible.
well Sony never actually owned the IP Universal did, same with Spyro (idk if Universal owned it) Buying Naughty Dog from Universal didn't get them the right to crash games, just the Studio. Also i want a new Jak game as well.
Thank god for Sony, else we'd be stuck with COD15 over and over.
The truth behind that is scarey. It would be a new COD, Halo and GH every year....
I could not agree. I would not be a hardcore gamer if it wasn't for Sony.
Maybe for them it is. Tell that to THQ, Atlus and the rest of the publishers that still give a rats ass about the games they put out.
Support indie devs, guys.
not true. Development costs are worse but that trend is reversing Let them make decent games without milking them to death first
bobbies a bust
High Voltage did a interview where they said this type of 'blockbuster' mentality is wrong, you don't need a million plus seller to be a success and profit. I mean, I'm sure its great for the CEO that makes millions and millions a year though.
Gaming is a business for these guys. Thats ok. Anyone who wants to criticize them...why dont you start a company and purposely make decisions that lose you money. See how long that lasts.
Dude why are you always defending this company if it’s done nothing good for the gaming industry or its fans? Why are you on Activisions nuts!?
You do know that losing money is a business tactic right? If they lose money off the first game that doesn't mean they won't make profit with the second game, or over time. Sony followed this with the PS3 for some time now, PS3 launched at $600 US dollars, to manufacture for Sony the cost was near up to $800. Price drops happened but still Sony was losing money on every PS3, not as much as before, but still losing money. It eventually turned to profit. for Sony it's been about 3-4 years @below it was just an example. There are many games out there that fail to sell 1 million in a couple months, and yet devs of these games feel that its right to release another game of that franchise. Battlefield Bad Company sold less then 2 million in its lifetime, number 2 sold less then 4. The number doubled. That means EA is trying to build there titles rather then dump them, and not only that but they seem to improve on each one after, where as you got activision trying to release the exact same game year after year. Like Alpha said, Activision just wants games that sell like COD, if they don't do that then will be canned.
I feel the need to speak up to show that not EVERYBODY on N4G is an immature moron. These companies don't have an obligation to develop and release games that won't meet their profit expectations. Activision makes plenty of money with their blockbuster series and they don't need to take risks to ensure profit. If you've tested a game, know its not great, know it can't become a blockbuster and sell millions...why would you STILL go forward with it. If you guys don't understand that point, you clearly need to take a business class or something. @Nitro: Your characterization of that situation is a bit lacking. Yes, Sony lost money on the PS3 units themselves. But that's ignoring the OVERALL picture: Accessories, Games, helping blu-ray win the format war, etc. There was a much biggest picture. The rules aren't the same for a console vs. a single game. Releasing a lackluster True Crime game doesn't aid the Activision brand in any way. And it's not like this True Crime game was a new IP. It had already been shown to be a rather mediocre/bland game that probably wasn't making money. They weren't "investing" in anything. They just decided they didn't feel they could make it profitable. ___ And furthermore, I think its ABSURD that Activision is getting ripped for deciding to NOT release a game. You guys are just programmed to hate every thing they do, period. There are two situations here. a) They decide their game is crap. And can it. b) They realize their game is crap. Decide that it's worth it to try and recoup losses, and release it anyways. Game sucks, people get duped into buying it, and they cry foul. Do you guys REALLY prefer Option B? Actually, you don't. Because if that happened, you all would be the first to start posting here, "OMG ACTIVISION is releasing crap games just to trick us into giving them more money!" Make up your fucking minds.
Business class also said that you NEVER EVER put all of your eggs in one basket as well. You also spread into other games as well; Bobby must have skipped the day that was presented in class.
What a huge mistake Bobby's plan is. Planning to spend $50-100M (or more, if you include adverts) on every title Activision makes basically guarantees that someday some huge new IP will flop, and Activision will hit rock bottom faster than they can recover. Don't put all your eggs in one basket, Bobby. Those kinds of sayings don't just magically happen for no reason. Guitar Hero was huge... until you screwed it up and flooded the market. Don't make the same mistake with CoD. Also, WoW generates a BILLION dollars each year in subscription revenue. You'd think most of it would result in profit -- but it doesn't seem to. What's up, Bobby? Somehow I don't feel inspired to take financial advice from you and your Activision buddies...
What's really funny was Activision did dick all promoting those very same games that didn't perform well. Did you guys really see ads for Singularity or Transformers? I'm not talking about seeing the odd ad here or there, but at least an effort to bring up awareness of the product like they do CoD or GH. The only Blur ad I saw, was Gamestop's. Pretty sad if you ask me if a retailer advertises the game more so than the publisher. Prototype was another one. I recall no ad campaign for that one.
FUH and QUE
People whine about Sony not advertising, but maybe they're just smarter than the rest. Put out a quality product and let word of mouth carry it. And Sony/Nintendo seem to be the only companies that hit millions in sales for all/most of their games. Tl/dr: make many good games with low advertising>making 2 good games and blowing development cost of other games with the massive ad campaign of 1-2 games
Unfortunately,a fairly accurate statement,but if Nic Cage can grind em out 5 a year and people continue to pack theatres,who really cares.?
War for Cybertron was a great transformers game and tributed the series much more than Micheal Bay and his douchebag cast did. High Moon Studios should seriously get away from Activision because War for Cybertron was a great game and took skill aswell as being a very deep 3rd person shooter. shame it was to complicated for casual gamers. High Moon should look to dare I say it........EA if they ever want to get War for Cybertron 2 released.
yeah kotick, this completely explains the boom in downloadable games. I love flower, fatprincess, castle crashers, trine ect. ect. Also, tell that to everyone developing for the wii, facebook, iphone, and android. This statement is very very wrong.
War for Cybertron was a great game I played it for both my PS3 and 360. Shame they dropped True Crime HongKong I wanted to try that out. I just wonder why they are actually working on Prototype 2 to me the first Prototype was bad and graphically sub par.
Question: Would you guys rather Activision release a game they KNOW is bad? Would that make you happy? Knowingly releasing a crap game because they know SOME people will buy it no matter what, allowing them to recoup costs? Is that what you want?
Most new game IPs really only begin to shine in their final year of development. I honestly don't think Activision has the insight to see a good game concept when its staring them in the face, which is why they only rely on IPs that were successful even before they merged with Sierra/Vivendi/Blizzard. They have no vision. They're frightened to take risks, and are doomed to eventually fail because of it. The games industry thrives on new concepts. You can milk them for a while, but eventually, IPs just plain dry up. Ever wonder why Paramount stopped making Friday the 13th movies? IPs dry up, and the first one was not treated like a guaranteed blockbuster. Does any film company make "only blockbusters"? No.. they try new IPs every single year. The games industry is no different. In a creative industry, you must experiment to continue to thrive. This has been demonstrated for so many years, in so many industries, as to make Activision's "we're only going to make blockbusters" statement laughable. They're frightened to succeed. Frankly, looking at how they squander the MMO fees from WoW, and all the income from CoD, I guess I'm not surprised.
I've seen a few people making this argument. For the record, True Crime is NOT a new IP. There's already been a few games. They haven't been "terrible" per some of the reviews, but not great either.
The Kill the little respect i have for them by killing True Crime, fuck Call of Duty never bough a came and i will never will
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