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Study Examines the Use of Game Consoles for Movie Viewing

Research and Markets has announced the addition of "On the Use of Game Consoles for Movie Viewing" to their offering.

Today's next-generation games consoles such as the Xbox 360 or Sony PS3 are true digital multimedia powerhouses. But do console owners purchase solely for gaming purposes, or as a multimedia component? Though capable of some form of DVD playback or online download, game console capabilities remain largely under-utilized by the majority of consumers and therefore a major hindrance to evolving usage models beyond gaming.

This report examines the use of game consoles for viewing movies on home TVs either directly (using an embedded or connect DVD drive) or indirectly (using an Internet adapter to access Web-based titles) and offers a top-level discussion of how operators can leverage the growing connected game console audience for delivering an "over-the-top" online movie download service.

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ReBurn3567d ago

I used to use my Xbox 360 as a DVD player because of its great progressive scan and DVD playback capabilities. But as soon as the HDMI cable for my PS3 arrived I haven't watched another DVD on the 360. I like the PS3's DVD upscaling capability and it makes newer DVD's look great on my HDTV. I would go as far as to say that it rivals broadcast quality HD for some movies.

The selection of HD movies is getting better, and I can't see spending the money on a stand-alone player right now. So my PS3 is going to by my movie machine for a while to come.

Lord Anubis3567d ago

this article is from april:

On the Use of Game Consoles for Movie Viewing
The Diffusion Group, April 2007, Pages: 59

solidt123567d ago

Consoles are great watching movies. I can use the Xbox 360 to rent a movie without leaving the couch or use the browser on my PS3 watch Movies that are still in the theater through varies website.

ReBurn3565d ago

I like the multimedia capabilities of the current consoles. They really do blur the line between a games machine and a media hub.