Research and Markets has announced the addition of "On the Use of Game Consoles for Movie Viewing" to their offering.
Today's next-generation games consoles such as the Xbox 360 or Sony PS3 are true digital multimedia powerhouses. But do console owners purchase solely for gaming purposes, or as a multimedia component? Though capable of some form of DVD playback or online download, game console capabilities remain largely under-utilized by the majority of consumers and therefore a major hindrance to evolving usage models beyond gaming.
This report examines the use of game consoles for viewing movies on home TVs either directly (using an embedded or connect DVD drive) or indirectly (using an Internet adapter to access Web-based titles) and offers a top-level discussion of how operators can leverage the growing connected game console audience for delivering an "over-the-top" online movie download service.