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Where is your head at. A look at brain and eye tracking for in game advertisers.

An interesting subset of the game development landscape, Bunnyfoot looks at your brain patterns and eye movement to enhance returns for game producers.

Their research identifies emotional and behavioural states during play to understand what drives consumer interaction and what compels gamers to pursue a game further.
These valuable insights help game makers optimise game sequences for player experience and in turn build brand loyalty and advocacy.

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