What happens when your biggest rival misses the big game? An instant win for you. Late last year, EA Sports decided to cancel NBA Elite 11 instead of releasing a poor product. This left 2K Sports’ NBA 2K11 as the sole licensed NBA basketball game on the shelves. Well today, 2K announced that the title has sold nearly 4 million copies worldwide since its launch in October of 2010. This makes the basketball game 2K Sports' fastest selling title in the franchise and in the history of the publishing label.