Just as Sony's lagging PlayStation 3 console was showing signs of a comeback thanks to a price cut in July, the company has stubbed its toe again.
The Japanese conglomerate said Thursday that it has delayed Home, its much awaited online network for the PS3, from an expected release this fall to next year.
Coupled with a weak game lineup, the moves could dampen sales of the PS3 and result in a bleak holiday season for the electronics giant -- unless it comes through with another price cut.
Sony has also failed to get gamers' attention with its two big PS3 exclusive game releases, Lair and Heavenly Sword, as rival Microsoft is set to ride high with its upcoming launch of the Halo 3 game.
Though this holiday season may bring little cheer to Sony, the company could see the beginning of a turnaround in PS3 sales next year with the release of Grand Theft Auto IV -- and could eventually catch up to the Xbox 360.
But even if Sony gains momentum, it's likely the company will finish third -- a mighty fall from its position as the undisputed leader during the last console cycle.