Sony Game Unit Says They Should Hit 11 Million PS3 Target

Sony Corp's game unit said it was fairly confident of doubling shipments of PlayStation 3 game consoles to 11 million in the year to March. SCE Chief Executive Kazuo Hirai also told Reuters in an interview that his firm may buy more software companies to create titles and stir up demand for the PS3, which has struggled since its launch late last year as rival Nintendo Co Ltd's Wii has roared ahead. Sony ruled the $30 billion global game industry for about a decade from the mid-1990s with its PlayStation and PlayStation 2, selling more than 100 million units of each, but it was a year behind Microsoft Corp (MSFT.O: Quote, Profile, Research) in releasing its latest console. A high price for the PS3 and scarcity of hit games have also hurt the Sony machine in its battle with the Nintendo console.

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nasim3898d ago (Edited 3898d ago )

so they could hit like 10 million with strong EU and JAPAN sales.
In NA sales are bound to increase for ps3 as well.

5.5m sold for ps3 by august,2007 ....that target seems very achievable.

NOTE :- SONY shipped 1.6m ps3s in the PAL territories between 23rd MARCH and 30th MARCH ,2007

I think PS3 sales have exceeded 2m in EU (SONY's strongest sales point)

"Since the launch of PLAYSTATION 3 in Europe on 23 March 2007 and the end of March 2007 over 1.6 million units have been shipped across the SCEE territories, over 5.5 million globally."

so 5.5 million shipped by 30th March,2007 and sold by august,2007.......i think SONY will do it

so 11m by dec 2007 is very realistic since demand for a console surges 200%---300% from oct--dec

Rageaholic3898d ago

the system has been out for ~9 months and they have reached 5.5 million.

6 months to double their user base.

christmas will help with their software actually starting to come out, furthermore pushing the blu-ray tech.

Plus the system in Europe has only been out for 5 months, and t here is a rumured price drop.

Capt CHAOS3898d ago

..there is the xmas period in there.

Mr PS33898d ago

Hell the PS3 aint even in its first year and none of the big guns are even released yet!! Quality is built to last Keyword there xbox QUALITY

Shankle3897d ago

I feel disgusted at myself for actually agreeing with a fanboy

hazeblaze3898d ago

With another price drop before Christmas, this is totally possible... MGS coming out in time for Christmas wouldn't hurt either :-)

_insane_cobra3898d ago

Reaching 11 million in shipments until March 2008 might be possible, but good luck selling all that to end users before this time next year.

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