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EA Targets Japanese Studios, Partners

EA Asia president Jon Niermann has labelled Japan a "strategic priority" as the firm looks to expand in the region.

He said: "The question is can we get to the scale that we want to more quickly if we work with someone [in Japan] that actually has had success in the market.

"I think EA offers a great global distribution opportunity in terms of taking Japanese products to other parts of the world and in turn there are certainly companies that are much better at local development than we've ramped up to be."

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RadientFlux3597d ago

EA and KOEI would make a perfect pair both release new versions of their most popular games yearly with no real big improvements