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Microsoft Aims to Keep Entertainment Engine Revving ‎

While it’s been more than six months since Apple (NASDAQ:AAPL) surged past its old rival to become Earth’s most valuable technology company, Microsoft (NASDAQ:MSFT) hasn’t taken it lying down.

The company’s final quarter of 2010 was full of ups (Kinect) that far outweighed the downs (Windows Phone 7.) — but ultimately resulted in both profit and revenue surpassing Wall Street’s expectations.

While Microsoft’s bread-and-butter software offerings — especially Office — stayed strong, the company’s entertainment and devices division led the company’s growth, with revenue climbing 55% to $3.7 billion. The jump came from both the runaway success of its Kinect hands-free motion control game device and the resurgent Xbox 360 game console.

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