Grainger than fiction

MCV: Growing retail power continues to defy the tough retail environment.

When I returned to MCV in November 2008, Grainger Games was an indie upstart with a storecount just over 10. Today it has at 49 High Street outlets. Last year alone, it added 23 stores.

The team now move at such a clip that in the last two weeks they oversaw the opening of four new outlets.
These are phenomenal numbers.

At a time when Grainger’s nearest and only rival is closing stores, you have to stop and ask: how do they do it?

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