VideoGamer: The industrial revolution of the 20th century has paved the way for a world where advertisements and video games co-exist. Since the mid '80s many developers have opted to trade in the coal mine of innovation, instead jumping headfirst into the biggest pile of Doritos they can find. I have glimpsed this world of product tie-ins and smelled the wafts of powdered cheese on the breath of the most popular video games. Sometimes the inclusion of advertisements is subtle, at other times it isn't at all. Welcome to a dissection of the latter.