Only 11 percent of High-Definition TV owners are strongly interested in buying either a Blu-ray or HD DVD player in the next six months. That's according to a new report from the NPD Group. The findings are bad news for CE companies such as Sony and Toshiba which have invested millions in developing and marketing the new players. NPD also discovered that HD DVD has a higher name recognition than its rival Blu-ray. Twenty-nine percent of high-def owners had heard of HD DVD while only 20 percent said they had heard of Blu-ray.