110°

EA’s “Your Mom Hates This” Marketing Campaign Raises Questions

Matt Randisi writes, "Subliminal advertising is commonly understood as a hidden message present within a product pitch, yet overshadowed enough by the attention paid to the actual product in question to making the “hidden” message appear insignificant. The typical result of a successful plant is for the target audience to unconsciously develop some a favorable concept association with the item being sold to them. One example could be the Miller Lite commercials on the air nowadays that associate drinking Miller Lite with being the prototypical idea of manly. Such commercials include where one man is chided for a lower back tattoo, and is presumed to not be worthy to drink Miller Lite because of it; or another one where a man is made fun of for wearing skinny jeans. The aim of these commercials is to convince men that drinking Miller Lite will help them appear more “manly”."

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gamesabyss.com
Sharingan_no_Kakashi4838d ago

They've been know for their controversial ad campaigns. We all still remember the Christian petitioners.

It can be said that they're suggesting to kids not to listen to their mothers. But it could also be said they are telling parents not to get it for their kids. After all, if they still lived with their parents they're prolly below the legal age to buy it themselves anyway.

I still think the ad campaign is stupid though.

Daver4838d ago

I love these kinds of marketing campaigns not because it makes people react but just to see something different

Soldierone4838d ago

Its a marketing technique to say "eff you" to all the "parents" that hate violent video games. Teens are not the only target, but any gamer that has stood up for rights in video games. Its a big concern and EA is saying to teens that are not mature enough yet that "hey your mom hates this game" but to the ones that do understand it they are saying "yeah we dont give a damn about violence being in video games."

Its supposed to be comical too. It has many underlaying themes and isnt targeted to teenagers. Only the upfront theme that the average joe thinks about is .

Cade4838d ago

Kids will always get their hands on whatever game they want nowadays, half of them will even have their mother or father get it for them. Def agree that this kind of marketing tactic was not necessary though.

SuperLupe4838d ago

I'm 21 so officially not a teen anymore and my mom has never showed even one second of interest in video games since I've been gaming but still think this ad campaign is hot.

Black102WingS4838d ago

Money has no age, EA's mentality i'm afraid.

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140°

EA Shoots Down Dead Space 2 Remake Rumors: 'No Validity to This Story'

EA has shut down rumors that EA Motive considered a Dead Space 2 remake before shelving it due to low sales of the previous game, saying there's "no validity" to the reports.

XiNatsuDragnel14d ago

Sure.... right.... at least remake dead space 3 w/o microtransactions bs.

XiNatsuDragnel13d ago

I sometimes I wished I didn't Ngl lol

Knightofelemia14d ago

Why not remake DS2 whether shot down or not it's still my favorite game next to DS1. As much as I hate EA I would buy or would have bought DS2 day one.

MeteorPanda13d ago

No validity XD "Guys guys, we cant possible make a good game or cater to the gamers wants, stop"

Yi-Long13d ago

I don't know if sales met their expectations or not. I just know that the high review scores received my attention so I was interested in buying it, but its price stayed high (50+ bucks) for so long that I simply never bothered picking it up.

Tacoboto13d ago

Doesn't pay full price
Doesn't pay *any* price
Ponders if sales met expectations regarding an allegedly canceled sequel.

Gee...

Yi-Long13d ago

Well, for starters, I'm sure there are plenty of games I never bought which did, somehow, still, meet their sales-expectations.

Concerning Dead Space; I never played and thus cared for the original. It's in multiple genres (shooter, sci-fi, horror) I don't particularly care about so it was barely on my radar pre-launch. I was never its target-audience.

When reviews hit, and it was scoring big, it gathered my interest, so while it wasn't in my field of interest, it mrans that I wanted to give it a fair shot and at least give it a try, as I do with many games across different genres; I tend to just cherry-pick the good stuff and see if it's for me or not.

But, I do wait for sales on those games I take a risk on.

Kornholic13d ago (Edited 13d ago )

Lol, you are a huge part of the problem. If a very high-quality game is not even worth 50 bucks to you, then what is?

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90°

13 Years Later, Dead Space 2 Is Still A Perfect Video Game

Nameer from eXputer: "Dead Space 2 is a sequel that delivers such a feast that by the time you're done, you're not only full but also satisfied."

Aaroncls733d ago

It was amazing. All 3 DS games game solid for me, but 2 was special.

hombreacabado33d ago

i can do without ds3 but the first two are solid.

mariopasta33d ago

Hope they remake this one too. Just like they did with number 1. The remake of Dead Space 1 was perfection

Terry_B33d ago

thanks to the digital pass for it it was not perfect..in fact its difficult to find a working copy since many years.

220°

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

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techraptor.net
thorstein49d ago

I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.

Cacabunga48d ago

EA is already dying a painful death..

peppeaccardo48d ago

i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?

just_looken49d ago

Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game

The new unreal engine has auto terrain creation tools

In the world of greed in which it is winning without any major blow back ai is our future.

everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.

GamerRN48d ago

Maybe they should just focus on making good games?

Just a thought...

Kiryu199248d ago

Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot

Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)

Gaming is making so much money yet the greed of these companies is never ending

CEO’s and people on board making millions yet cutting jobs to those who are actually making the products

+ Show (1) more replyLast reply 48d ago
Knightofelemia49d ago (Edited 49d ago )

EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.

Stuart575649d ago

EA layoffs followed by 'Generative AI to Drive Monetization'

I knew it. Wonder what AI salary looks like? Nothing.

ChasterMies48d ago

I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.

DarXyde48d ago

Very likely, yes.

Made worse by the fact that the execs aren't changing their compensations.

My deepest fear at this point is that we are now in the capitalism endgame.

At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?

Barlos49d ago (Edited 49d ago )

And take away creativity, and people's jobs as we've been seeing. Got it.

No thanks. I want my games created by people, not AI.

CobraKai49d ago

Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.

just_looken49d ago

Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms

The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.

We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.

Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...

Eonjay48d ago

Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.

Chocoburger48d ago (Edited 48d ago )

EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.

SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5

Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"

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