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Analyst: Wary EA Investors 'Betting Against' SWTOR

A hit MMO can be an excellent thing for a game publisher's investors -- depending on the business model, it can offer a certain degree of predictable revenue. For example, there's a certain degree to which World of Warcraft subscription revenues are a sure thing each quarter for Activision Blizzard.

With the Star Wars brand and BioWare at the helm of Star Wars: The Old Republic, it looks possible to make a case that Electronic Arts has a very good shot -- it seems safe, at least, for the publisher's investors to feel optimistic if not confident in the game's potential.

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gamasutra.com
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