Top
10°

MCV Interview: 505

Dave Roberts talks to commercial director Ralph Pitt-Stanley and global head of brand Tim Woodley.

The last few years have seen 505 deliver diversity and success on a scale sufficient for it to no longer be called ‘the Cooking Mama company’.

If you look at its most recent releases and its 2011 slate, it certainly seems determined not to be pigeonholed. Last year its pillar titles were Naughty Bear, Grease and Babysitting Mama, while Zumba Fitness provided an unexpected late Christmas bonus on Kinect.

The story is too old to be commented.