EA uses parents' reaction in a pre-launch viral video campaign
Its like they are marketing it to underaged fragheads rather than gamers that satisfy its mature rating.
IT'S A HARDCORE GAEM, BRO! Why do you think they forced a multiplayer in it? I mean, SUPAH AWESUM XD MOM IMA BUY DIS GAEM LOL I SU HARDK0R3 TIEM 2 PWN SUM N00BZ XDXDXD!!!!11
Y'know, not every single comment needs to sound like it was dug from the smelly bowels of /v/, as it's more aggravating then funny now
u r fuked
I felt myself get more stupid as I read you trying to be funny.
I'm not even sure given Neckbear a negative bubble would help his/her situation but I see the point made earlier about who its marketed for; the game is meant for 18+ but the ads make it seem like they want younger kids to buy it
@Your mom hates dead space 2 Good luck buying the game then kids lololol
I was just waiting for the black mom to be like, DAMN DEAD SPACE, YOU SCARY
Your mom medium disagrees with dead space 2.
Bubs up for Lovesto...spoodge? (what the hell's the meaning...what is spood- never mind) Here's the reference:
you out of all people should know ;)
Maybe because they wanna sell 3 million copies instead of just one million? That's why Call of duty/ GTA is so successful.
Maybe if they add the reduced graphic content option like COD: Black Ops did. And well, these type of videos would not exist. Carter to all gamers = More profit and new fan base.
I feel that they were marketing to the grown up gamer who still likes the idea of playing something their mom wouldn't approve of. Just because it says "Your mom hated Dead Space 2" doesn't mean it was being marketed to minors. You're reading way into it. Maybe it takes a grown up to understand the purpose of this ad.
This whole thing is just a joke. Moms are the only ones who complain about violent video and how they "ruin their children." EA is making fun of moms pretty much with this viral campaign I found the videos quite funny. They also showed some new footage in them.
It was pretty hilarious. How they walk in the room, with absolutely on expectations of what is coming to them...and the reaction they have.
yeah true, but still, soooo awesome.
Awesome Reaction .. Mums hate really Dead Space 2
My missus is a mum and preordered the spec ed the day it came up on Shopto. I call BS-as my actual 60 year old mum also liked the first game(massive fan of sci fi and the Alien films, though, so y'know)as well. Just because they found a few pussy mums doesn't mean we can heap all mums together. My missus HATES them poor necromorphs, mind, so kinda.
well then ur moms a gamer these moms are not and jeez its just an ad stop getting all over sensitive lol
haha this is going to be awesome!!!!!
Watched them all. Hilarious stuff. I'd show it to my mom but she wouldn't really care. :P
Honestly I think this is stupid. Bad for gaming, makes us look immature. Makes it look like they're aiming for kids to get it, I thought we could get by this stuff and try to bring gaming into the Mature side of entertainment...
That's exactly what I thought when I was watching the trailer. Like this gives off such bad vibes it's not even funny....oh bad parenting allows for underage people to purchase M rated games. Then we have dead space which is basically exclusively marketing to that age group. I won't be surprised if there isn't some kind of backlash because those commercials were not intended for the "mature" audiance
Companies like EA/Activision and every other company is in the business for one thing, and that is money. Advertising to kids pays off so even if some people don't like it that's not gonna stop them from doing it.
Grown up gamers have moms too.
The vibe they're going with is "It's a horror game, and your mom will be shocked at how gory it is", which is what I want out of a survival/horror/shooter game? I mean, the underage thing I get but with the way game sales are being monitored now a days I doubt its going to cause a problem at all. I've worked in retail the last 5-6 years and everywhere I've been the computer brings up a message to ask for ID right when you scan an M rated game. And besides there are TONS of parents out there who allow their kids to play games like these, probably even if they see the commercial. I had a mom tell me her 10 year old son loves GTA the other week. I was like "ummmmm......"
Too much over-reacting for my liking.
they obviously only used the ones that over-reacted
My mother loves horror movies or, well, anything. I remember when we were little kids and she would let us watch Aliens and the Exorcist and going to bed frightened but laughing about it the next day. Dad didn't mind, as long as the homework was finished and we realized that it's just a movie. I'm glad they did do thatm it really did set my head straight on stuff like that because too many people nowadays can't tell the difference between reality and fiction... is why kids get injured watching WWE, or the whole Cosplay thing... SMH.
haha...i love the videos. the first video with the people hanging in a dark area looks freaking disturbing man! i still love d00m 3 man:) -Ninja Gaiden 3-is sick!:)
that things icky
Mom number 2: If thats based on a true story then thats top secret! Quote of the year right there.
lol, "your mum medium dissaproves dead space 2"
yeah, that one made my day
Awesome marketing campaign regardless of if it's staged or not.
So, Mom's don't approve of a game with pseudo-horror elements and dismemberment. Meh, didn't find any of them that hilarious... ... though the 2nd vid wasn't that bad.
they should have turned the lights off when showing them videos.
then they would have to clean shit off the floor
take that mom lol
I love when the last mom is like "why would they even make something like this"
This isn't clever marketing, it's stupid.
LOL I liked the commercials, it's funny because I know a guy who thinks Dead Space 2 is too scary and that's just from the demo.
THIS IS AN ATTEMPT BY DEMONS TO POSSESS THE BODIES OF OUR LITTLE KIDS!!!111!!ONE!!!
The Moms have no idea that they are not seeing the full contents of the game. I think if you were to have them see a 15-20 clip walkthrough of the game. They will know that Isaac Clarke is fighting off aliens and hallucinating as well. And they are less likely to see the different ways the player can die. What do you expect the reaction to be? When you present it in this fashion of just clips of dismemberments of aliens and the gory ways Isaac can die. This is really not a realistic method of showing off a game. But maybe it will cause the underaged gamer to be more sneaky behind their parents back? LOL
lol that was funny, I want to see more.
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