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MCV: Fitness Games

Dominic Sacco looks at the growing appetite for interactive keep-fit experiences.

Since Nintendo’s Wii Fit arrived in April 2008, fitness games have emerged as a key sector for casual gamers, gym goers and those who wouldn’t usually pick up a controller.

Going into 2011 the category is stronger than ever – during the past 12 months it has seen an explosion of new games and accessories, including PlayStation Move and Xbox 360 Kinect, while celebrities such as David Beckham have backed key new releases.

In fact, fitness games are now so popular they are outperforming the workout DVD market.

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