Joystiq: The auto manufacturer will be offering free sponsored content when LittleBigPlanet 2 launches.
As odd as it may sound, hope to see more things like this. Levels sponsored by advertisers outside the indusrty. So long as they're good and/or free.
Pretty clever on Toyota's part as far as Prius marketing goes. They started a teaser campaign for the unveiling of their new bigger Prius and their smaller Prius concept C. With both just being shown off recently, this does get some marketing in a unique way. I personally just hope the content is good and not quickly thrown together. :)
LBP2 has so many sponsors.
Like Doritos Crash Course on the 360. When given the choice of salty snacks, I'd be more likely to pick Doritos now.
cute i want lbp2 :( damn you media molecule for not releasing for my birthday
lol imagine: Buy a car from us and get free LBP2 DLC. ............. $20,000 for DLC. WWWWOOOOOWWWWW! Most expensive DLC ever xD hehe
i'm the first to complain about Sony's advertising, but i can't complain about the way they are promoting LBP2. first we have the C5 sponsorship and now this! this is before we get any adverts. well done Sony, at last you realise the advantages over word of mouth
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