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Halo 3: When Hype Gets Out of Hand

Halo 3 is undoubtedly one of the most highly anticipated games of this year for many people. It is also true that the Halo 3 hype machine has been working overtime, injecting a bit of Halo into everything from beverages to cars. While this kind of marketing works on a lot levels, Kotaku can't help but think that in some ways it might be of detriment to the title.

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Ignorant Fanboy3691d ago

Be it Halo, Killzone, Forza or Metal gear.

When non-gamers see our ads, it generates buzz and sales.

I say put Halo 3 ads on everything.

I want to see Solid Snake on the evening news.

I want gaming to be the norm.

ISay3691d ago

exactly the sooner people see that were just another medium the better plus, why are we hating on a company trying to sell what looks to be at least a good game id be more upset if they were pushing some bad game on us.

ShiftyLookingCow3691d ago

it will be nice if MGS4 was hyped up like Halo 3.

WAR_MACHINE773690d ago

I agree that non-gamers seeing the hype and getting interested is a good thing, but I also think they have gone way to far with halo. I've received telemarketing calls trying to get me to buy it. IMO once you get to the point that people are getting bothersome phone calls for a game it starts to make people want to avoid it rather than get interested.

Texas GMR3690d ago (Edited 3690d ago )

...it isn't overhyped. I think it is totally awesome to see commercials of, or walk into a store and see posters of your favorite game. That kicks @ss! If your not a fan or your PS3 bias, I can see how you would think it's overhyped. If anything is overhyped, it's car and beer commercials.

P.S. To all the PS3 fanboys and Halo haters below. If you don't like the game and have nothing good to say, STAY THE F**K OUT OF THE HALO ARTICLES!

gerrard3690d ago (Edited 3690d ago )

SHUT THE F**K UP

dhammalama3690d ago

Gerrard YOU STFU you dirty douche bag.
Texas gmr has a right to his own opinion and you're just trying to be an ass.

ShiftyLookingCow3690d ago

why would anyone disagree with me? Whats wrong about MGS4 getting more exposure?

+ Show (4) more repliesLast reply 3690d ago
FirstknighT3691d ago

The hype is working. I went to Gamespot near my house looking for a Falcon and they said that 360s are flying off shelves. Great times for gamers.

kewlkat0073691d ago

I ordered an Elite and was hoping all the new ones manufactured sept and later would be the new boxes, but nevertheless I got it from costco, so we'll see.

FirstknighT3690d ago

Nothing yet. Some of the employees didn't even know what the Falcon is. They insisted I was talking about the Elite but I asked him when the next shipment was and they said Thursday so I'm gonna check again. Hopefully by than they'll be some news about how to distinguish the Falcon from the others.

FirstknighT3690d ago

Nothing yet. Some of the employees didn't even know what the Falcon is. They insisted I was talking about the Elite but I asked him when the next shipment was and they said Thursday so I'm gonna check again. Hopefully by than they'll be some news about how to distinguish the Falcon from the others.

Ignorant Fanboy3690d ago (Edited 3690d ago )

Thats what I would do.

Or is that what the falcon is? Im googling it now.

Edit: Good call on trying to finds the Falcon. I just wanted to make sure you knew about it. Although my launch 360 is going strong, I will wait til Halo to see if it will truly stand up to the test. Gears and Oblivion put some major hours on my system, but Halo is gonna make it work for its money.

+ Show (1) more replyLast reply 3690d ago
ChibiSelz3691d ago

LOL they hyped the hell out of halo what next
Master chiefs fresh dog shyt on ebay for sale xbots bidding like hell

iceice1233691d ago

And if you went to Bungie.net the posters would be saying how it is the most amazing thing to ever be available.

toughNAME3691d ago (Edited 3691d ago )

judging from the preorders...yes

but all there ads are for the casual gamers

I'm saying this as a Halo 3 preorder..ee
I would much rather have one cgi/gameplay commercial than Halo 3 cars...slurpees...gummybear flavoured mountain dew

Also, i still have a few friends who are on the fence about getting a 360 (die hard halo/halo 2 fans..obviously..i mean who isnt?) but im sure a simple commercial..shown over and over again on TV would pursuade them

Seraphim3691d ago

Lol, that's too funny. I broke down last night and bought a 20oz Halo Dew and that's the first thing I thought of. I felt like I was downing liquid gummy bears. I gave my girlfriend a drink and she said the exact same thing to. If I wanted a frekn Gummy Bear I'd buy a bag and down some regular ole' fashion mountain dew in the process...

Anyway I have to agree. Give me an individual or even a series of commercials but the drinks, cars, and anything else is just beyond what's suffice for any game. Let alone a game carrying the title of Halo or any other AAA big name title...

Ignorant Fanboy3690d ago

I dont drink Mountain Dew, but I am going to drive to the store and buy a Halo Dew to drink while Im playing Halo.

Sounds nerdy, but you only get to do this kind of stuff every couple of years.

INehalemEXI3691d ago

I remember ff7 was on pepsi cases when it came out. Halo 3 taking it to the next level. Though in japan ya got ff7 potions for real b4 game fuels was thought up.